You’ve probably heard of Greenwashing, but have you heard of Rainbow Washing? According to the Collins dictionary, Rainbow washing is “a superficial or insincere display of concern for LGTBQ+ rights that is…
Brand
Black Friday and Brands: Is the approach different this year?
As we’re currently going through what many call the worst cost-of-living crisis in decades, many…
The World Cup
The World Cup has officially started, but it’s been a difficult week for sponsors. Qatar…
Being a brand hero
I have an expensive habit when we start working with a new client at The…