The pandemic has super-charged changes in the way financial services brands interact with consumers. A move to modernisation, personalised services and sustainability are all major trends that we’ve spotted over the past…
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Key learnings for finance brands to take to 2021
2020 certainly throw every business in at the deep end – and in terms of communication, we saw both sinkers and swimmers across the board. If finance companies have learned anything from…
Managing social for financial service organisations
It’s more important than ever that financial services brands communicate clearly, regularly and with empathy and understanding. While some customers will be more severely impacted by the lockdown than others, everyone will…
Race for Relevance: Social Media in Finance
In a recent interview with the ACCA, Tamara Littleton explains why all members of the senior executive team, including the CFO, needs to be concerned about social media. Social media is no longer…
How Retail and Investment Banks are Using Social Media – Case Studies
The past couple of months have seen an increased acknowledgement of the role social media has to play in the development of the financial services sector. Industry forums like Finextra’s Live Social…
