Oreo Lady Gaga Collaboration
Social Media Engagement
Oreo sparked a frenzy among Lady Gaga’s “Little Monsters” with the release of a pink-hued, limited edition cookie.
A nod to Gaga’s latest album, Chromatica, the golden creme sandwich flew off shelves as fans stocked up on the iconic treat. While sales skyrocketed, Oreo encountered several business challenges that were brought to TSE.
In true brand partnership and alliance with our core values, TSE took a one-team approach towards addressing these challenges. Social listening tools allowed the brand to gain a better understanding of commentary around keywords relevant to the product launch.