In a recent interview with the ACCA, Tamara Littleton explains why all members of the senior executive team, including the CFO, needs to be concerned about social media. Social media is no longer relegated to just the marketing department. To swiftly react to a crisis, even the CFO needs to be prepared and knowledgeable about the company’s social media strategies.
As the CEO and Founder of The Social Element, Tamara understands the role social media plays in any crisis management strategy, especially in today’s interconnected climate.
“The term ‘social media’ encompasses a range of tools that we are familiar with in our lives – from Facebook and Twitter to LinkedIn we may use all, or some of them, every day. Organisations are expected to have a social presence. Finance cannot ignore this as just an activity for marketing – as business leaders there is a responsibility to manage the risks.” – Clive Webb, ACCA
To read the full article, click here: Social media is having an impact on our business lives. The immediacy of response is an expectation now a given. How do finance functions address this?