This week saw the latest release of the Q4 2023 IPA Bellwether Report and it appears that total UK marketing budgets were revised up to their strongest level in almost a decade.…
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Unleashing the power of Augmented Reality on your social campaigns
Staying ahead of the curve is crucial for brand success. Augmented Reality (AR) has emerged…
The Impact and Ethics of AI Influencers: Navigating the new Virtual landscape for Genuine Humans and Brands
The concept of influencers has taken a fascinating leap into the realm of artificial intelligence…
Still fearful of social? October is a spooktactular time to fight the social fright 👻
🎃 With Halloween lurking in the shadows, we thought it was the perfect time of…
Exploring Creator Partnerships: How Brands are Adapting in 2024
From my conversations with brands so far this year, I’m hearing their biggest focus is…
Making great work now. The talent (and tech) is out there
As lockdowns ease globally, brands will want to get back to the business of selling.…
Five ways alcohol brands are adapting their social content to cut through the noise
Several alcohol brands have pivoted their business operations to provide essentials for people on the…
Be honest. Why your next campaign doesn’t have to be perfect
In a world where we cut our own hair, cook fakeaways and turn living rooms…