As any social media manager can attest, it’s been another chaotic and busy month on social media – especially when you throw an entirely new platform into the mix! Twitter becomes…
social media trends
Exploring Creator Partnerships: How Brands are Adapting in 2024
From my conversations with brands so far this year, I’m hearing their biggest focus is…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted…