Adapting your social media strategy - The Social Element

Adapting your social media strategy

It's time to adapt your strategy

The social media landscape has seen a lot of change over the last year. As restrictions are lifting and vaccines are rolling out, we’ve taken a look at the trends that could be set to stay post-pandemic and how your brand can adapt to keep up with these changes

6 ways to adapt your strategy

Short-Form Video
With people checking social media less often, it’ll be crucial to catch their attention when they do log on. Short-form content has seen a massive rise during the pandemic, and will only continue in popularity. Invest in TikTok, Reels, and Instagram Stories to catch your audience’s attention for longer.
Social Commerce
As consumer spending is predicted to continue increasing, now is an opportune time for your brand to optimise for social shopping. It’s key for your social profiles to be set up on relevant social shopping platforms and that your ads have clear CTA’s to move customers along the buyer journey.
Share relatable content
As people are feeling more comfortable leaving their homes and gathering in groups, they want to see content that reflects a “new normal” lifestyle. Be mindful of your audience’s comfort level and anxieties. Social listening can help you get an idea of your audience’s sentiments, then you can create content from there.
Create a personal connection
The pandemic highlighted consumer’s craving for more authentic, untouched content from brands and creators. Even as we’re able to return to offices and photo studios, continue to give your audience a more personal, behind-the-scenes look at your operations. Partnering with influencers and encouraging followers to submit UGC are also great ways to lend a human touch to your content.
Show your values
Post-pandemic, continue to showcase your brand values through your social media content. Ride the wave of social optimism by showing how your brand is helping further causes that your audience cares about.
Think outside the box
Even though we’re closer to living with fewer restrictions, the lessons we learned during the pandemic can continue to help your brand connect with your audience and build affinity. The adjustment back to pre-pandemic life will be slow, so make sure you keep pace with your audience through smart social media strategies.

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