More and more, we’re hearing from brands that want to engage with specific communities outside of the ‘traditional’ social networks (Facebook, Twitter, Instagram). From Reddit and Discord, to communities such as Houzz,…
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Should your brand be using Reddit?
Reddit has made the news recently as it is yet again generating controversy, claiming it is “a place for open discussion and authentic discussion and debate” and resisting attempts to clean up…
Retail trends: How to use social media to stay on top
As we all emerge from the pandemic, those retailers that have survived this difficult period are focusing on new ways to attract consumers online and tempt them back into stores. Social commerce,…
Trends in financial services: How the pandemic has accelerated change
The pandemic has super-charged changes in the way financial services brands interact with consumers. A move to modernisation, personalised services and sustainability are all major trends that we’ve spotted over the past…
Alcohol brands: Adapting your strategy post-lockdown
As life starts to open up again, alcohol brands are once again having to pivot their marketing to reflect the way we’re slowly emerging from lockdowns across the world. At the beginning…
How to Adapt Your Social Media Strategy for a Post-COVID World
The social media marketing landscape has changed drastically over the last 12 months, but we’re now headed into a “new normal” as restrictions begin to lift and vaccines are readily available. Say…
What to Learn from the Best Brands on Social Media in 2021
Social media marketing has shown great power for businesses in 2021, so much so that 90% of marketers say their social media marketing efforts have increased brand awareness and 75% say it’s…
One pandemic year later: How can brands balance our aspirations for the future with our anxiety about the present?
As vaccine programmes get underway, we’re all finally starting to think about what life will be like after the pandemic. Some of us are chomping at the bit to get back into…
Should you rush to join the Club(house)?
Everyone’s talking about Clubhouse. It already has two million users just one year after it was set up. It has however had some rather large teething problems. It’s exclusivity (Clubhouse is still…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage of US marketers using influencers grew from 55.4% to 62.3%, and is projected to increase to 67.9%…
