As life starts to open up again, alcohol brands are once again having to pivot their marketing to reflect the way we’re slowly emerging from lockdowns across the world. At the beginning…
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How to Adapt Your Social Media Strategy for a Post-COVID World
The social media marketing landscape has changed drastically over the last 12 months, but we’re now headed into a “new normal” as restrictions begin to lift and vaccines are readily available. Say…
What to Learn from the Best Brands on Social Media in 2021
Social media marketing has shown great power for businesses in 2021, so much so that 90% of marketers say their social media marketing efforts have increased brand awareness and 75% say it’s…
One pandemic year later: How can brands balance our aspirations for the future with our anxiety about the present?
As vaccine programmes get underway, we’re all finally starting to think about what life will be like after the pandemic. Some of us are chomping at the bit to get back into…
Should you rush to join the Club(house)?
Everyone’s talking about Clubhouse. It already has two million users just one year after it was set up. It has however had some rather large teething problems. It’s exclusivity (Clubhouse is still…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage of US marketers using influencers grew from 55.4% to 62.3%, and is projected to increase to 67.9%…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted – hit fame last year when a large group of South Korean pop music (Kpop) fans started…
What brands should keep in mind for 2021 social media marketing
These last few weeks, our Strategy team has been looking at the main learnings from 2020, and the trends brands should consider when looking ahead at 2021 social media activations. We’ll be…
The US Presidential Election Is Next Week. Here’s How You Should Prepare Your Brand’s Social Media
The US Presidential election is next Tuesday. Media will be dominated by the election, with a peak on election day and that night as polls begin closing at 6:00pm EST. Conversation is…
Get ahead of 2021 by adopting an agile strategy and simplifying your life
Have you found yourself needing to change your social media plans lately? 2020 and Covid-19 have changed everything to do with long and short-term strategic planning. There have been lots of winners…
