In the ever changing world of digital marketing, brands often find themselves on a precarious path, where a single mishap can lead to significant repercussions. The recent incident involving Zara’s campaign withdrawal…
Social Media Strategy
Black Friday 2023: Using social to boost sales
Black Friday has long been a much-needed boost to retailer’s profits, and this year may…
Fight the Social fright tip #2 – Turn those comments on and get ready to engage
In the dynamic world of marketing, it’s essential to keep pace with the latest social…
Are you a host or a guest at the party? Why reactive AND proactive engagement on social is important
One of the reasons I love social media is its community aspect—it’s a place where…
Exploring Creator Partnerships: How Brands are Adapting in 2024
From my conversations with brands so far this year, I’m hearing their biggest focus is…
What is Meta Threads: Strategies for Brand Success on the New Social Platform
Threads went live on 6th July, and – thanks to the hassle-free account creation process…
How Brands Can Support LGBTQIA+ Causes
You’ve probably heard of Greenwashing, but have you heard of Rainbow Washing? According to the…
Shrinkflation Goes Viral: Brands Beware
We’ve spotted an interesting trend on Reddit: people are really starting to notice – and…
Juneteenth Marketing: Celebrate with Integrity
While Juneteenth became recognized as a national holiday in 2021, this day has held an…
Pride Month Marketing: How Brands Can Avoid Rainbow-Washing
This month marks the 53rd anniversary of the first Pride march. June has become a…