Black Friday has long been a much-needed boost to retailer’s profits, and this year may be especially bountiful as stretched consumers hunt for early festive bargains. The cost-of-living crisis means people are…
Social Media Strategy
Fight the Social fright tip #2 – Turn those comments on and get ready to engage
In the dynamic world of marketing, it’s essential to keep pace with the latest social…
Are you a host or a guest at the party? Why reactive AND proactive engagement on social is important
One of the reasons I love social media is its community aspect—it’s a place where…
How brands are partnering with creators in 2023
From my conversations with brands so far this year, I’m hearing their biggest focus is…
Getting to grips with Threads
Threads went live on 6th July, and – thanks to the hassle-free account creation process…
How Brands Can Support LGBTQIA+ Causes
You’ve probably heard of Greenwashing, but have you heard of Rainbow Washing? According to the…
Shrinkflation Goes Viral: Brands Beware
We’ve spotted an interesting trend on Reddit: people are really starting to notice – and…
Juneteenth Marketing: Celebrate with Integrity
While Juneteenth became recognized as a national holiday in 2021, this day has held an…
Pride Month Marketing: How Brands Can Avoid Rainbow-Washing
This month marks the 53rd anniversary of the first Pride march. June has become a…
Flexible Social Media Strategy For Brands
There’s much uncertainty around the present and future states of major social platforms, and brands…