These last few weeks, our Strategy team has been looking at the main learnings from 2020, and the trends brands should consider when looking ahead at 2021 social media activations. We’ll be…
Social Media Strategy
OUR BLOG
Human connections
The US Presidential Election Is Next Week. Here’s How You Should Prepare Your Brand’s Social Media
The US Presidential election is next Tuesday. Media will be dominated by the election, with a peak on election day and that night as polls begin closing at 6:00pm EST. Conversation is…
Get ahead of 2021 by adopting an agile strategy and simplifying your life
Have you found yourself needing to change your social media plans lately? 2020 and Covid-19 have changed everything to do with long and short-term strategic planning. There have been lots of winners…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect their brand reputation to create a genuine human connection between themselves and customers. The Chartered Institute of…
Is your brand prepared for this year’s holiday sales spike?
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now retailers are getting ready for the holiday season – and the second spike that will come with…
Social commerce cheat sheet: choosing the right channel
Social commerce has seen a big change over the last few months and it can seem complicated to brands when deciding which channel to use. Launching a new product You can prepare…
Social commerce: what curious marketers can do now
Many of you reached out after reading Director of Strategy Michael Baggs’s recent blog post on the state of social shopping and wanted to learn more. Here are a few more pointers…
Should a brand get involved in political debate? An analysis of Ben & Jerry’s recent criticism of UK immigration policy.
Communications and Crisis Director Lisa Barnett analyses the overwhelming and unusual response to Ben and Jerry’s recent criticism of UK immigration policy. When you think of brands that are outspoken and not…
#SaveTheChildren: QAnon and Brands on Social
What Marketers Should Know. Overview: QAnon, a loosely organized network and community of believers who embrace a wide range of unsubstantiated theories, is front and center in the current news cycle and…
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
