Social Media Engagement for Financial Organisations

Communicating clearly, and with empathy and understanding, has become more important than ever for financial services organisations.

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communication

During a major crisis, like the COVID-19 pandemic, social media offers valuable feedback on how your brand’s communication strategy and crisis response is received by customers (and the wider public). 

Financial services organisations, like most businesses, will have had to modify the ways that customers can talk to them 

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Social media isn’t simply another marketing channel, it’s a way of building trust, creating genuine human connections with customers, solving problems, and researching and testing new products. It’s especially useful now, as we all go through the stresses and strains of the global pandemic. 

Download our whitepaper for valuable insights and advice on adapting to this uncertain time while using social to best engage your customers.

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