Lisa Barnett, Author at The Social Element - Page 2 of 3

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Human connections

Writing in plain language

“We are very hesitant to admit any mistake on behalf of the company so we will use lots of big and unnecessary words and language to acknowledge we know we messed up…

Remember your employees in a crisis

Your social listening insights have identified the first rumblings on social media of what could turn into a major incident. You’re preparing for a crisis. You’ve alerted the incident management team which…

Three crisis trends in 2018

Author: Lisa Barnett   From Elon Musk’s Tesla tweet to Facebook’s data breach, the crises came thick and fast in 2018. Lisa Barnett takes a look at three of the year’s biggest…