In their post on Pride month, my amazing colleague Abe Blackburn wrote about how important it is that companies set in place year-round action to support LGBTQ+ employees. Part of that is…
Using a data-driven insights strategy on social media to communicate effectively in uncertain times
If you are a brand looking to find better ways to connect with your consumers…
Byte: the new, but familiar network
There’s a new social platform in town, and it feels familiar, byte. It’s an app…
How do kids’ social media habits change during the summer holidays?
A recent poll of UK parents found that 32% were worried that their teens would…
Will we see the end of the ‘like’?
According to Fortune, Instagram has developed a prototype of what Instagram would be like without…
5G will transform social media experiences
On Sunday, Taylor Swift’s ME! video broke records for the number of views (65.2 million…
Move over Snapchat – teenagers are using Google Docs to talk in class
When we think about teenagers using social media, we tend to think of Instagram and…
Trusting reviews in the age of #fakenews
Fake reviews have always been an issue, but online forums and internet shopping have created…
Three ways brands can thrive in the age of fractured attention
A scourge of the modern era is the bombardment of information and stimulus that means…
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it…
