If you are a brand looking to find better ways to connect with your consumers in the face of the pandemic, you may want to take a close look at your data…
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Byte: the new, but familiar network
There’s a new social platform in town, and it feels familiar, byte. It’s an app for short-form, looping videos “and a new community for people who love them,” according to the company’s…
How do kids’ social media habits change during the summer holidays?
A recent poll of UK parents found that 32% were worried that their teens would spend too much time on social media during the summer holidays. According to Ofcom, children aged between…
Will we see the end of the ‘like’?
According to Fortune, Instagram has developed a prototype of what Instagram would be like without ‘likes’. ‘Liking’ a post is a quick and easy way to show appreciation, agreement or support. However,…
5G will transform social media experiences
On Sunday, Taylor Swift’s ME! video broke records for the number of views (65.2 million of them), streams and Alexa requests in a single day, with 65.2 million views. Our consumption of…
Move over Snapchat – teenagers are using Google Docs to talk in class
When we think about teenagers using social media, we tend to think of Instagram and Snapchat. But as ever, teens surprise us with their inventiveness and the creative ways they find to…
Trusting reviews in the age of #fakenews
Fake reviews have always been an issue, but online forums and internet shopping have created an environment where a review can be seen and shared around the world and can make or…
Three ways brands can thrive in the age of fractured attention
A scourge of the modern era is the bombardment of information and stimulus that means we are all usually doing several things at once which means brands have to try and cut…
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it was considering renaming ‘Salad Cream’, a condiment that is a staple of food cupboards across the UK.…
Valentine’s Day Content: Make It Emotional
Content filled with emotion is typically shared more often than any other type of content and has the best chance at going viral. According to a study by the University of Indiana,…
