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Sherry Wilcox

Sherry Wilcox

Social Media Strategy and Insights Director providing social media and digital strategy, insights, and customer care

Should social networks regulate influencer marketing?

February 11, 2019 1:21 pm Published by Comments Off on Should social networks regulate influencer marketing?

Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so. The NHS’s national medical director is calling for social networks to ban celebrities from posting “irresponsible and unsafe” endorsements. It’s become commonplace to see celebrities use their status to endorse products like weight-loss aids, detox systems and gym supplements.   […]


Logo

Are crowdsourced logos the solution to redesign backlashes?

February 1, 2019 2:20 pm Published by Comments Off on Are crowdsourced logos the solution to redesign backlashes?

Collaboration tool, Slack, recently changed its logo from a hashtag-like design, to…well there have been many colorful descriptions of what the new logo looks like. https://twitter.com/HeyHeyESJ/status/1085613709286764544 You may think that the logo of something people largely use for workplace communication wouldn’t inspire a passionate response; you’d be wrong. But Slack took the feedback in its […]


customer reviews and #fakenews

Trusting reviews in the age of #fakenews

January 10, 2019 2:11 pm Published by Comments Off on Trusting reviews in the age of #fakenews

Fake reviews have always been an issue, but online forums and internet shopping have created an environment where a review can be seen and shared around the world and can make or break a business. Now, in the age of #fakenews, consumers are more aware of the issue than ever before. They are realising that […]


fractured attention

Three ways brands can thrive in the age of fractured attention

December 13, 2018 4:08 pm Published by Comments Off on Three ways brands can thrive in the age of fractured attention

A scourge of the modern era is the bombardment of information and stimulus that means we are all usually doing several things at once which means brands have to try and cut through the new phenomenon that is continuous partial attention. For brands, this means they have to work harder to grab and hold people’s […]


Heinz salad cream

Rebrand or PR stunt? What brands can learn from Heinz Salad Cream

October 10, 2018 1:35 pm Published by Comments Off on Rebrand or PR stunt? What brands can learn from Heinz Salad Cream

In June this year, food group Kraft Heinz made an announcement that shocked consumers: it was considering renaming ‘Salad Cream’, a condiment that is a staple of food cupboards across the UK. For the first time in its 104-year history, Heinz Salad Cream would become Heinz Sandwich Cream. The problem, according to the company, was […]