Most digital virtual assistants are female by default (Siri, Alexa, Cortana). According to Amazon, that’s because when it tested various voices before launching Alexa, customers and internal audiences preferred a female voice.…
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Human connections
Why brands need to beware of gender-based marketing to children
Stereotypes are essential to the way human society functions. They help us navigate the world, see where we fit in and be able to predict actions and responses. They can also be…
The perils of gender stereotypes in marketing and advertising
Gillette’s recent ad “The best men can be”, created heated debate on social media and racked-up an impressive 1.4m dislikes. However, while it tried to challenge the culture of toxic masculinity and…
Brands are changing how they talk about, and to, women
International Women’s Day 2019 (Friday 8th March) is focused on #BalanceForBetter. It’s asking, how can we celebrate women’s achievements while we strive for a more gender-balanced world? Without question, one of the…
