One of the stories to come out of Cannes this year is Unilever’s CEO’s assertion that brands are in danger of “polluting” their purpose messaging with “woke-washing”. For those that don’t know,…
National Selfie Day 2019: the state of the selfie
Update from Cannes 2019
I landed on Monday evening in Cannes, ready to meet clients and industry colleagues, to…
How a brand’s values can help it survive a crisis
Brand values don’t have any real significance until they are put into practice. While it…
Leadership in a crisis
Strong leadership can make or break a company’s reputation in a crisis. Without the clarity…
Facebook plans to rebuild trust in its brand
Facebook is providing grants to various organisations around the world to help them study how…
It’s time to rethink how we view women in the workplace
To encourage women into senior roles (and to keep them there), we need to rethink…
Calls for ‘super regulator’ of social media
Can we still trust social networks to regulate themselves? Social networks use algorithms to promote…
The Social Overwhelm
“We want brands to be there when we want them, but not when we don’t.…
Should brands be advertising on YouTube?
The YouTube comment section has always had a bit of a Wild West reputation. Unless…