Social media is constantly changing and we all know it. 2017 was a year of some big ones. In terms of organic social, Twitter updated the word count to 280 characters, Instagram…
Blog
The 'Unconscious' Challenge Of Gender Diversity
Our Chief People Officer, Wendy Christie, comments in an article in MediaPost about the issue…
6 Key Components of Successful UGC Campaigns
User-generated content (UGC) campaigns need extensive thought and planning to protect the brand’s reputation while…
Should Brands Post to Social Media on 9/11? If So, What?
A question which many clients asked this summer was, “How should my brand behave on…
Help Us Get to SXSW 2018
We’ve submitted four amazing proposals to be part of the 2018 SXSW conference. Help us out by voting for them.
Why 24/7 Customer Engagement is Essential
We’re in the age of the always-connected customer. For brands, there’s big benefits to be gained from being set up to engage your audience when they’re online, not just in business hours.
Working Around Facebook’s Link Preview Editing Restrictions
As part of its fight against fake news and spam, Facebook has removed the ability for Pages to modify link previews. However, it’s causing problems for brand Pages posting legitimate content. How can brands work around it?
Not Having a Social Scientist on Your Team is Asking for Disaster – The Drum
Elizabeth Koenig, Account Manager at The Social Element, writes on The Drum about how important social science is when assessing the potential impact of a media campaign.
We're a BIMA Awards 2017 Finalist
We’ve been named as a finalist for the Advance Award for Attracting and Retaining Talent in the 2017 BIMA Awards.
We're Social Agency of the Year
The Social Element was named Social Agency of the Year at the recent Corporate Social Media awards in NYC.