Update from Cannes 2019 - The Social Element

Update from Cannes 2019

I landed on Monday evening in Cannes, ready to meet clients and industry colleagues, to be inspired, and to learn.

 

Cannes is really all about celebrating creativity, and as we’re ramping up our creative services offering at the moment, it’s a great place to be. I’m attending events, and meeting CMOs of some of the biggest brands to see what creativity on social media means to them, and how we can support them.

There’s a real focus on the importance of creativity. Mark Read, the CEO of WPP, has said publicly that he is putting creativity back at the heart of WPP. What’s fascinating to me is the evolution of creativity, and the role that technology, digital and social media play in it.

Tuesday was all about tech and digital conversations for me. I was incredibly uplifted to be at the Digital Leading Ladies lunch, and have some great discussions about the latest innovations and thinking in tech and digital.

It’s always great to be around so many strong and inspiring women and to be part of a group that shares insight, and is so collaborative and supportive of one another.

I spent the afternoon running a fast-paced, short but really fun crisis simulation with Polpeo at the House of PR, which is run by ICCO. The teams quickly got stuck into the scenario we gave them, and did a brilliant job of managing public outrage, media requests and even a boycott against a fictional brand going through a crisis.

Related to crisis, is the other message that’s coming through loud and clear in Cannes this year – the importance of purpose for brands. We know that consumers (particularly younger consumers) are more interested than ever in buying from companies who have a clear purpose, and they’re using social media to hold those companies to account.

It’s gearing up to be an interesting week.

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