More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during July as part of the #StopHateForProfit boycott. While Facebook says it is working to improve detection and…
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How brands can use the new Facebook reactions
Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as additional ways to show empathy during the COVID-19 pandemic. The ‘care’ icon – a smiley emoji hugging…
Facebook and Political Speech
Political ads on Facebook are back in the news ahead of the U.S. election cycle (that starts way too early if you ask me). Facebook has decided to reject a request from…
Facebook takes action to clean up its services
Social networks have long taken the stance that their platforms are just methods of communication – like the telephone – and that (apart from basic community standards) they shouldn’t be held responsible…
Facebook plans to rebuild trust in its brand
Facebook is providing grants to various organisations around the world to help them study how the spread of fake news impacts elections. Universities in the United States and Taiwan want to analyse…
Facebook Messenger takes centre stage for customer service
“The future is private,” proclaimed Mark Zuckerberg at Facebook’s F8 developer conference this week. Zuckerberg talked about creating the “digital equivalent of a living room” where you can interact privately, sharing private…
Discriminatory advertising on Facebook
It’s been a tough year for Facebook. Zuckerberg & Co. have had the unenviable task of defending the social giant against lawsuit after lawsuit, multiple privacy breaches, and facing a generally declining…
When Facebook went down, how did consumers behave?
What do people do when Facebook goes down? Can we cope without Facebook? When the network went dark on 13th March (and Instagram and WhatsApp also suffered from service outages) we looked…
Facebook launches itself into more areas of our lives – will this be good for brands?
Casting an eye over the past few weeks, our ‘Latest on Social platforms’ features releases, news stories and furors, and finding the common thread… We’ll be focussing on Facebook in this post,…
Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360
Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa…
