TikTok is still the powerhouse of social apps and it wants to stay that way. October saw more updates from TikTok as it looks to keep users’ attention, keep creators happy and…
Platform
New Platform Features and Increased Support For Instagram Creators
As ever, user engagement and retention are ongoing battles for social apps. One platform that…
How YouTube is Creating Opportunities for Creators
From June 2019 to 2022, YouTube has helped creators and companies earn more than $50bn.…
The TikTokification of Social Media
When Meta recently announced it was changing the Facebook app to focus on Reels (forcing…
What’s going on with Instagram?
Instagram has been going through a lot lately. Ever since a petition to “make Instagram…
Social media platforms are evolving to refine user experience and self-expression
Social media platforms and apps are always looking for new ways to keep people coming…
TikTok Communities & Brand Involvement – The Social Element
Back in March, we looked at how brands were creating (and contributing to) TikTok communities. …
How travel brands on TikTok can fly
Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural…
LinkedIn makes changes that reward creators and boost engagement on the platform
LinkedIn is doing everything it can to keep people engaged and spending more time on…
TikTok and Instagram Reels: Differences and Functionality
Have you scrolled through social media lately and wondered, Where am I? Prior to reels,…