This week, we ran a crisis simulation for members of The Marketing Society, in conjunction with our sister company, Polpeo. It led to some fascinating discussions about how different organisations might fare…
crisis management
How brands can use social media customer service for crisis prevention
Crisis prevention isn’t a one-time thing. You can’t just slap a plaster on the problem…
How can brands protect themselves from misinformation?
In 2019, a video showing two toddlers running to hug each other went viral. In…
Pivoting and Adapting to change
This is the third blog post in Tamara’s ‘Leadership’ series. To catch up with her…
Leadership and culture during a crisis
During a crisis, strong leadership and an open culture is what will pull people together…
Break down silos during a crisis
During a crisis, it is vital the crisis team works together to ensure the organisation…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared…
Six Crisis Management Lessons from Top Brands at #PRWCRISIS
Several team members from The Social Element recently attended the PR Week Crisis Communications Conference and came…
