In the ever changing world of digital marketing, brands often find themselves on a precarious path, where a single mishap can lead to significant repercussions. The recent incident involving Zara’s campaign withdrawal…
crisis management
Fight the Social fright tip #1 – Fear of a backlash
At this time of year, there are ghouls and trolls lurking in dark corners –…
Understanding the Budlight Boycott: A Conversation with Our CEO
Below is an extract of the full article written and edited by Them. For the…
Preparing for a social media crisis
This week, we ran a crisis simulation for members of The Marketing Society, in conjunction…
How brands can use social media customer service for crisis prevention
Crisis prevention isn’t a one-time thing. You can’t just slap a plaster on the problem…
How can brands protect themselves from misinformation?
In 2019, a video showing two toddlers running to hug each other went viral. In…
Pivoting and Adapting to change
This is the third blog post in Tamara’s ‘Leadership’ series. To catch up with her…
Leadership and culture during a crisis
During a crisis, strong leadership and an open culture is what will pull people together…
Break down silos during a crisis
During a crisis, it is vital the crisis team works together to ensure the organisation…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…