Social media platforms like audio platform Clubhouse and photo sharing app Dispo made headlines this year for their exclusive, invite-only membership model. Their exclusive nature makes membership into these apps a coveted…
What you need to know about Parler
Brands: here’s your primer Parler has a lot of hype, but its audience is still…
The US Presidential Election Is Next Week. Here’s How You Should Prepare Your Brand’s Social Media
The US Presidential election is next Tuesday. Media will be dominated by the election, with…
#SaveTheChildren: QAnon and Brands on Social
What Marketers Should Know. Overview: QAnon, a loosely organized network and community of believers who…
Our advice on Black Business Month
What is Black Business Month? August is National Black Business Month – a time to…
Reviews, communities and wedding planning
I am planning my wedding. October 12th is the big day; as I write this…
Social media: The longevity of our internet selves
With more and more headlines in the US around the consequences of posting on social…
New Year's Resolutions and the Morality of Social Media Platforms
What Brands Need to Know This year was the first year I’ve seen conversation…
Authenticity in Marketing and Customer Service: a lesson for brands from the US Election
There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand…
SXSW for the Badge-Less – A Survival Guide
Elizabeth Koening will happen to be in Austin during SXSW. While she doesn’t have a…