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Elizabeth Koenig

Authenticity

Authenticity in Marketing and Customer Service: a lesson for brands from the US Election

November 7, 2018 2:47 pm Published by Comments Off on Authenticity in Marketing and Customer Service: a lesson for brands from the US Election

There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand (or person for that matter) on social faces the challenge of getting the attention of people who crave honesty, transparency, and “real” interaction on platforms that are anything but. Real authenticity creates connections; inauthentic behaviour turns people away. Social media […]


SXSW for the Badge-Less – A Survival Guide

March 9, 2018 3:13 pm Published by Comments Off on SXSW for the Badge-Less – A Survival Guide

Elizabeth Koening will happen to be in Austin during SXSW. While she doesn’t have a badge, she has quite a plan. This blog post is part of our series where we discuss the much-debated South by Southwest Festival. Catch up on all the hype here, and make sure you don’t miss our CMO’s vision on why we’re prioritizing […]