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Elizabeth Koenig

social media and New Year's resolutions

New Year’s Resolutions and the Morality of Social Media Platforms

January 16, 2019 2:46 pm Published by Comments Off on New Year’s Resolutions and the Morality of Social Media Platforms

What Brands Need to Know   This year was the first year I’ve seen conversation and declaration around giving up social media as a new year’s resolution. For the purposes of this opinion, when I mention ‘social media’ I’m generally referring directly to Facebook, Instagram, Twitter, and YouTube, but of course other platforms should not […]


Authenticity

Authenticity in Marketing and Customer Service: a lesson for brands from the US Election

November 7, 2018 2:47 pm Published by Comments Off on Authenticity in Marketing and Customer Service: a lesson for brands from the US Election

There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand (or person for that matter) on social faces the challenge of getting the attention of people who crave honesty, transparency, and “real” interaction on platforms that are anything but. Real authenticity creates connections; inauthentic behaviour turns people away. Social media […]


SXSW for the Badge-Less – A Survival Guide

March 9, 2018 3:13 pm Published by Comments Off on SXSW for the Badge-Less – A Survival Guide

Elizabeth Koening will happen to be in Austin during SXSW. While she doesn’t have a badge, she has quite a plan. This blog post is part of our series where we discuss the much-debated South by Southwest Festival. Catch up on all the hype here, and make sure you don’t miss our CMO’s vision on why we’re prioritizing […]