Last week we covered a consumer group so young that most of its members are not even born yet, Gen Alpha. Today, we will talk about another consumer group that many brands…
Industry
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it…
Could the IARD and alcohol brands initiative signal bigger changes in social media ad targeting?
Last week, the International Alliance for Responsible Drinking (IARD) announced an initiative to control more…
Race for Relevance: Social Media in Finance
In a recent interview with the ACCA, Tamara Littleton explains why all members of the senior…
How Social Media has Revolutionised the Fashion Industry
Social media has had a powerful impact on the fashion industry, taking it from something…
Social Media Trends for the Travel Industry in 2016
With the new year is upon us, it’s about the perfect time for brands to…
Pharma Brands on Social Media: Overcoming the Challenges
By Don Elgie For the pharmaceutical industry, especially makers of prescription medication, the prospect of…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a…
FMCG Brands on Social Media: We Analyse Three Favourites
Dominators of your shopping list, the main contributor to the recycling bin, FMCG products range…
How Retail and Investment Banks are Using Social Media – Case Studies
The past couple of months have seen an increased acknowledgement of the role social media…