A recent AARP report into how older Americans are represented in media images shows that they are either stereotyped, misrepresented, or completely ignored by advertisers. The study – which analyzed images posted…
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The Power of Surprise in Adverts
As you digest the Christmas feast of adverts from last week, we decided to focus…
The Best of the Christmas Ads
IT’S CHRISTMAS!!! (soon), so let’s take a look at the best Xmas ads so far. …
Creating that amazing customer experience
This week we attended MADFest. Similar to our own principles, MADFest is all about truly…
What does it take to be a brave leader?
This week, it was our pleasure to be a key sponsor at The Marketing Society’s…
Dealing with Deepfakes – how can brands fight back?
While the world is still dealing with how to spot and combat fake news, another…
Brands shouldn’t be scared of Halloween
Halloween is a great opportunity to show off your creativity and, ironically, humanise your brand.…
A productive week of work experience
What’s it like to take part in work experience at the Social Element? CEO Tamara…
What do young people really want?
This week, I was lucky enough to attend the Digital Disruptors Final at Old Billingsgate,…
Are You a Brave Leader? 6 things we learned to help us move the industry forward
We walked into an amazingly bright, sunlit room, carrying a seemingly humongous amount of mini-succulents…