After all the heart warming Christmas ads, it’s time for this year’s most controversial. One that got its own parody just weeks after launching, is now a meme, and has featured in…
Our Thinking
The Growth of Snapchat in 2019
“We’re watching a company explode into bits.” Eric Schiffer, CEO, Patriarch Organization The buzz in…
Social media’s struggle to tackle voter manipulation
Reddit is the latest platform to take action against suspicious accounts after it was revealed…
Adverts turning negativity into creativity
Today, any business can receive criticism in real time. Most will simply apologise. Some however,…
Millennials and video sharing: What’s the attraction?
Millennials are in their element on social media. Who has the most followers, who took…
TV ads across the years: The memorable ones
Most ads are either forgotten or ignored. Around 80% we’re told. Some ads however, stick…
Ageism in advertising: Our industry needs to reflect the people it’s trying to engage
A recent AARP report into how older Americans are represented in media images shows that…
The Power of Surprise in Adverts
As you digest the Christmas feast of adverts from last week, we decided to focus…
The Best of the Christmas Ads
IT’S CHRISTMAS!!! (soon), so let’s take a look at the best Xmas ads so far. …
Creating that amazing customer experience
This week we attended MADFest. Similar to our own principles, MADFest is all about truly…