Christmas 2019 was widely expected to be tough for UK retailers, with sales in November down, and heavy discounting being used to boost sales in the run-up to the holiday season. But…
Our Thinking
Social media platforms in 2018: a year of conflict and questions
In 2018, the major social media platforms have faced been pulled in two directions. Each…
Five behavioural trends that are shaping social media: what we learned from 2018, and the need-to-know facts for brands planning social media in 2019
Our insights team sifted through data to find the biggest trends from 2018, and how…
2018 in brand communication: the year of purposeful content
The big trend of 2018 has been the obsession with purpose-driven marketing. Social media users…
Three crisis trends in 2018
Author: Lisa Barnett From Elon Musk’s Tesla tweet to Facebook’s data breach, the crises…
Four trends that developed in 2018 and will shape social media marketing in 2019
In the era of #fakenews, trust is becoming an essential commodity. As consumers, we crave…
The Rise of Social Commerce
Brands connecting their bottom lines to social Author: Annabelle Blackburn Social commerce has matured from…
Three ways brands can thrive in the age of fractured attention
A scourge of the modern era is the bombardment of information and stimulus that means…
Instagram for automotive brands
Earlier this year, my family and I relocated from the suburbs of NYC to the…
The importance of evolution in the agency market
This year’s Kingston Smith survey of marketing services companies shows the industry is facing some…