Last week I wrote about the (largely) hype around AI, how if Artificial Intelligence was to take over our jobs right now, it wouldn’t end well, and how AI needs humans as…
Our Thinking
The Future of Snapchat
Snapchat has not been far from the news over the past year, as stories of…
The super consumers most Marketers are overlooking
Last week we covered a consumer group so young that most of its members are…
Artificial Intelligence will take your job! (Or will it?)
New research from McKinsey shows that artificial intelligence is going to increase productivity ‘significantly’, adding…
Regulating social media: legislation or self-policing?
Forget legislation. We need better education around technology, data, and social media platforms Governments around…
Move Over Gen Z, It’s Time for Gen Alpha
There is a constant barrage of coverage on Gen Z (aka younger millennials). But there…
Authenticity in Marketing and Customer Service: a lesson for brands from the US Election
There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand…
Analysis of the racist incident on Ryanair
Being able to articulate an empathetic response within an appropriate time frame is key to…
Do single-player video games still receive as much hype on social as multiplayer-only offering?
The video game industry sits near the top of the consumer entertainment world. Figures suggest…
Brands experiment with Snapchat
“Snapchat is dead” is all we’ve been hearing for some time now, but it doesn’t…