This article is written by our Insights Analyst Lauren Bordelon with research done by our Social Media Insights Analyst Ed Santiago. Oh, the Lottery: raising everyone’s hopes, wishes, and dreams for sometimes days…
Our Thinking
Relevance and responsiveness: keeping your brand promise to customers
The theme of Interbrand’s Global Brand Index, out this month, is ‘Activating Brave’ – how…
Communicating to recover from a data breach
A few weeks back, I talked on this blog about how well BA had communicated…
The price of integrating smart technology: consolidation
Social analysis platforms are consolidating in an effort to combine funds, knowledge, and momentum when…
Post-Kavanaugh Maelstrom, What Are The Social Media Learnings?
A tad too much ink has been spilled already about the recent US Supreme Court…
How do brands keep influencer marketing authentic?
There is much talk about the good and the bad of influencer marketing. Some consider…
When is a crisis not a crisis?
When we run crisis simulation training for brands, one of the most common things we’re…
From bots to campaigners: how social media influences elections
From its emergence in the mid 2000s, Social Media established itself quickly as a vital…
Brands Take A Stand in New Study
Do not discount the power of your brand and its belief system. That’s the key…
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it…