It’s so important in agencies which value creativity to look at your team’s diversity of experience, as well as factors such as gender, race, sexuality, age and ability. Our recent podcast with…
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One pandemic year later: How can brands balance our aspirations for the future with our anxiety about the present?
As vaccine programmes get underway, we’re all finally starting to think about what life will be like after the pandemic. Some of us are chomping at the bit to get back into…
Should you rush to join the Club(house)?
Everyone’s talking about Clubhouse. It already has two million users just one year after it was set up. It has however had some rather large teething problems. It’s exclusivity (Clubhouse is still…
As social media communities become more polarised, we have to look after the teams who manage them
Part of our service to brands is helping them to manage their reputations on social media, including managing and moderating communities and social media pages. To do that effectively, we have to…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage of US marketers using influencers grew from 55.4% to 62.3%, and is projected to increase to 67.9%…
Brands that are slaying the social shopping game
As many brick and mortar retail outlets closed or have limited capacities due to lockdown and social distancing measures during the ongoing pandemic, people have turned toward online shopping. With eCommerce on…
Social Commerce: How to Get Your Brand On Board
If you sell physical products, you’ve probably toyed with the idea of incorporating social commerce into your marketing mix. The monetary rewards of social shopping need little explanation: in 2019, social commerce…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted – hit fame last year when a large group of South Korean pop music (Kpop) fans started…
Why inclusivity matters in social media content
An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s approach to social media content has inclusivity at its core (you can see this in the content…
How can you proactively navigate uncertainty as a social media user?
When unpredictability is higher than usual, how can you navigate the jungle of uncertainty with some semblance of clarity and control? Social media content reflects what’s going on in the world and…
