Recommendations for detoxing from social media use are beyond prevalent these days and ideas for distancing from social media at times are widely known. The more pertinent question is what motivates your personal…
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Social media and the rise of self-care
Social media is a brilliant tool for connecting people and their communities of interest and support – even more so during times of struggle and isolation. But, it has issues, too. If…
How to stay relevant on social media
One question we often get from brands is whether they should be jumping on the latest meme or social media trend to be relevant on social media. Most marketers know that this…
Marketing To Fandoms Without Selling Out
Have your social channels started feeling less and less personal over the last year? So many of my friends complain that their feeds are full of people selling things. I, for one,…
Live Streaming Is Shaping E-Commerce
Live streaming and e-commerce exploded during the pandemic. They gave us ease, efficiency and entertainment when we needed it most. But put the two together and they become a force to be…
Behind the Paywall: Breaking through to Audiences on Subscription Based Platforms
How do you break through paywalls and get your messaging heard on subscription based platforms? We’ve been discussing the idea of social and content platforms going subscription based for a long time,…
The Social Element Welcomes Kendall DiBella as Head of Accounts, North America.
We’re super excited to welcome Kendall DiBella as our Head of Accounts for North America. Kendall spent the last 3 years as Senior Director for Client Partnerships at Dagger, leading client teams…
Why a niche social network could be right for your next brand campaign
More and more, we’re hearing from brands that want to engage with specific communities outside of the ‘traditional’ social networks (Facebook, Twitter, Instagram). From Reddit and Discord, to communities such as Houzz,…
Should your brand be using Reddit?
Reddit has made the news recently as it is yet again generating controversy, claiming it is “a place for open discussion and authentic discussion and debate” and resisting attempts to clean up…
Protecting your brand’s reputation from an employee’s abusive social media posts
In the same way as your team can be fantastic brand advocates, they can also be a liability when it comes to social media. We’ve seen a number of organisations in the…
