While some countries are emerging out of lockdowns and restrictions, the world is still battling a global pandemic. We’re also in a time where consumers are becoming more passionate about political and…
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Preparing for a social media crisis
This week, we ran a crisis simulation for members of The Marketing Society, in conjunction with our sister company, Polpeo. It led to some fascinating discussions about how different organisations might fare…
How brands can use social media customer service for crisis prevention
Crisis prevention isn’t a one-time thing. You can’t just slap a plaster on the problem and walk away. By incorporating social media into crisis planning, you can fully prepare for neutralising a…
Retail trends: How to use social media to stay on top
As we all emerge from the pandemic, those retailers that have survived this difficult period are focusing on new ways to attract consumers online and tempt them back into stores. Social commerce,…
Trends in financial services: How the pandemic has accelerated change
The pandemic has super-charged changes in the way financial services brands interact with consumers. A move to modernisation, personalised services and sustainability are all major trends that we’ve spotted over the past…
Alcohol brands: Adapting your strategy post-lockdown
As life starts to open up again, alcohol brands are once again having to pivot their marketing to reflect the way we’re slowly emerging from lockdowns across the world. At the beginning…
How to Adapt Your Social Media Strategy for a Post-COVID World
The social media marketing landscape has changed drastically over the last 12 months, but we’re now headed into a “new normal” as restrictions begin to lift and vaccines are readily available. Say…
Why Pride month matters
The 1st June marks the beginning of Pride month, and in keeping with the tradition of past years, brands across all sectors are kicking off their Pride campaigns to celebrate diversity and…
Being a brand hero
I have an expensive habit when we start working with a new client at The Social Element, of running out and buying as many of that brand’s products as I can find. …
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding screen fatigue. Clubhouse’s amazing growth comes to mind, and so does the way in which Twitter and…
