In my last post, How a recession will shape marketing and social campaigns, I looked at the impact recession has on how brands communicate, the importance of organic content and the power…
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How to create organic social content that resonates with your audience
In my last post on organic social media, I looked at how organic social engagement is gaining prominence again, and what brands can do to create content that people love. But what…
How a recession will shape marketing and social campaigns
A looming recession or economic downturn inevitably has an impact on how brands communicate and market themselves. Every recession is different, and this year’s experience will be very different to 2008, and…
Now’s the time for brands to return to their roots and embrace organic social media
With increasing limitations being placed on paid social media, it’s becoming more important than ever for brands to understand their organic social media community. While the UK Government has delayed the restrictions…
Bots on social media aren’t all bad. Some can be fun
Bots on social media are in the spotlight again as Elon Musk continues to insist on getting accurate bot numbers from Twitter so that he can reevaluate his buy-out offer. Bots on…
Being an LGBTQ+ ally
In their post on Pride month, my amazing colleague Abe Blackburn wrote about how important it is that companies set in place year-round action to support LGBTQ+ employees. Part of that is…
Make Pride month a time to set in place year-round action
Today marks the beginning of Pride month. For the next four weeks, brands all over the world will express their support and allyship by changing their profile pictures on social media to…
Inclusivity in social marketing & the brands doing it well
Inclusivity in social marketing should never be treated as an afterthought. By taking an inclusivity-first approach to social media content, you’re getting to the heart of what inclusivity is all about. Letting…
Social platforms are investing in inclusivity and accessibility
Social media content is about connecting people and creating communities – which is why representation is so vital. A lack of representation or accessibility excludes, shames and alienates people. Thankfully, we’re seeing…
Meet our new Managing Director (UK & Europe), Linn Frost
I am really thrilled to share the news that we’ve appointed the amazing Linn Frost as our first ever MD of the UK and Europe. Linn Frost joins us from Virgin Red,…
