Have you found yourself needing to change your social media plans lately? 2020 and Covid-19 have changed everything to do with long and short-term strategic planning. There have been lots of winners…
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How brands can use social media customer service for crisis prevention
Crisis prevention isn’t a one-time thing. You can’t just slap a plaster on the problem and walk away. By incorporating social media into crisis planning, you can fully prepare for neutralising a…
The Social Element wins 2 Silver Stevie Awards!!
The Social Element wins a Silver Stevie Award for “Women-Run Workplace of the Year” and North America Managing Director Ashley Cooksley wins Silver in “Woman of the Year – Advertising, Marketing and Public…
Five steps to implementing effective social customer care
The pandemic is forcing businesses to rethink aspects of their customer service. As waves of the virus come and go, and various areas of the country (and world) deal with different restrictions,…
Sweet snacks buying habits across generations
Different generations have different interests when it comes to snacks, but not all brands use this insight to their advantage. When looking into age and lifestyle decisions in the United States, the…
Six trends in social media customer service
Customer experience and great customer service is more critical now than ever before. In our 2020 report, Creating Value From Social Media Customer Service, we identified six key trends that every brand…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect their brand reputation to create a genuine human connection between themselves and customers. The Chartered Institute of…
Is your brand prepared for this year’s holiday sales spike?
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now retailers are getting ready for the holiday season – and the second spike that will come with…
Social commerce cheat sheet: choosing the right channel
Social commerce has seen a big change over the last few months and it can seem complicated to brands when deciding which channel to use. Launching a new product You can prepare…
Social commerce: what curious marketers can do now
Many of you reached out after reading Director of Strategy Michael Baggs’s recent blog post on the state of social shopping and wanted to learn more. Here are a few more pointers…