An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s approach to social media content has inclusivity at its core (you can see this in the content…
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How can you proactively navigate uncertainty as a social media user?
When unpredictability is higher than usual, how can you navigate the jungle of uncertainty with some semblance of clarity and control? Social media content reflects what’s going on in the world and…
What brands should keep in mind for 2021 social media marketing
These last few weeks, our Strategy team has been looking at the main learnings from 2020, and the trends brands should consider when looking ahead at 2021 social media activations. We’ll be…
We all have habits when it comes to using social media. What’s yours?
Last week we explored the idea of the social media content highway being similar to your internal thought stream. This week, in part 3 of our Wellness is a Journey series, we…
What content captures your attention on your social media stream?
As we learned last week, we take in information from all the sources around us and process them through our internal filters, impacting the nature of the thoughts we have. In the…
Finding the tone of voice that makes your community engagement connect
It’s important to get your brand’s tone spot on when responding to consumers on social media. These days, “tone” is more than just words. For example, younger generations say they find it…
The power of empathy in your social media engagement
Social media started as a place for people to share information, and form and reinforce relationships. Humanity has always been at the heart of social media. The clue is in the name,…
Which lens am I looking through?
This is the first offering in a series of 4 weekly blog posts focusing on wellness as an ongoing journey that you choose to prioritise and act on everyday. What better way…
Humour: the most powerful engagement tool on social media
Humour is subjective. And, it can be easy to misinterpret tone and intent on social media. Given these issues, it’s understandable that some brands are hesitant to try and be funny on…
2020 holidays and the 3 Es of brand-consumer relationship
It is clear the brand to consumer relationship has changed this year. The holiday period is usually a time of joy, charity, family, and comfort. With all the curveballs that 2020 has…
