Most digital virtual assistants are female by default (Siri, Alexa, Cortana). According to Amazon, that’s because when it tested various voices before launching Alexa, customers and internal audiences preferred a female voice.…
Culture
Why brands need to beware of gender-based marketing to children
Stereotypes are essential to the way human society functions. They help us navigate the world,…
The perils of gender stereotypes in marketing and advertising
Gillette’s recent ad “The best men can be”, created heated debate on social media and…
Brands are changing how they talk about, and to, women
International Women’s Day 2019 (Friday 8th March) is focused on #BalanceForBetter. It’s asking, how can…
Nike stands firm as Air Max faces recall demands
You walk in to Nike Town almost anywhere in the world and you’ve entered one…
How corporate social responsibility is changing brand communications
Corporate social responsibility (CSR) used to be an add-on for brands, a silo of the…
How can social networks and apps appeal to Generation Z?
Facebook is testing a new gif and meme sharing app – appropriately named LOL –…
The 10-year challenge: what’s changed on social in the last 10 years?
Everyone’s doing the 10-year challenge on Facebook. Despite cynicism from some quarters (is Facebook doing…
The importance of evolution in the agency market
This year’s Kingston Smith survey of marketing services companies shows the industry is facing some…
Wunderman Thompson and the challenge of creating a new global company culture
Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency…