Valentines day isn’t just for couples as many brands are getting involved on social for the big day. Brands in the FMCG and retail industries have gone for the standard approach…
Blog
Instagram is changing in 2020
The social media and app markets are constantly evolving. New competitors regularly coming in to…
Please unfollow me on social?
Zuckerberg testifying before a Congressional committee on social media platforms’ responsibility in society back in…
Social media customer service: best practice for 2020
It may be a new decade, but what people see as excellent customer service remains…
2020 in social media: how can brands get ahead of the game?
The biggest shift for brands’ social media in 2020 is: how to connect with people…
Controversial Christmas adverts
After all the heart warming Christmas ads, it’s time for this year’s most controversial. One…
Social media’s struggle to tackle voter manipulation
Reddit is the latest platform to take action against suspicious accounts after it was revealed…
Adverts turning negativity into creativity
Today, any business can receive criticism in real time. Most will simply apologise. Some however,…
Millennials and video sharing: What’s the attraction?
Millennials are in their element on social media. Who has the most followers, who took…
TV ads across the years: The memorable ones
Most ads are either forgotten or ignored. Around 80% we’re told. Some ads however, stick…