An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s approach to social media content has inclusivity at its core (you can see this in the content…
Social Media Content
It’s Time To Review Your Tone Of Voice
Having worked in publishing, community management and social media and now specialising in communications, I’m…
Be visible. Why 2020 has made silence impossible.
Creativity in the time of Covid: Part 3. Follow these links to see Part 1…
Creativity from home: What can be done
Making great work now. The talent (and tech) is out there
As lockdowns ease globally, brands will want to get back to the business of selling.…
Be honest. Why your next campaign doesn’t have to be perfect
In a world where we cut our own hair, cook fakeaways and turn living rooms…
The Social Element welcomes Amy Gilbert as Director of Social Content
I am super-excited that the amazing Amy Gilbert has joined The Social Element as our…
International Women’s Day: How brands are celebrating
Sunday 8th March is International Women’s Day (IWD) 2020. There are events planned around the…
Social Transformation: Your brand and social media
Most of us will have heard of digital transformation, but what about social transformation? Has…
Why brands should be using video on social
Video content can be the most shareable, engaging and profitable form of marketing content out…