Facebook is testing a new gif and meme sharing app – appropriately named LOL – in a bid to attract younger generations (and to keep them coming back for more). It’s long…
Our Thinking
What role does A.I. have in content creation?
Interactive storytelling is nothing new, but with the launch of Bandersnatch on Netflix, it seems…
The 10-year challenge: what’s changed on social in the last 10 years?
Everyone’s doing the 10-year challenge on Facebook. Despite cynicism from some quarters (is Facebook doing…
Steemit – the social network that pays users for their content
While some people believe that paying to access social networks is the future of social…
Purpose-driven marketing – a brand putting money where its mouth is
By 2050 there could be more plastic in our oceans than fish. There has been…
Vero: can the authenticity app compete with mainstream social media?
Would you pay for a social media account? Vero thinks so. Founded in 2015 by…
New Year's Resolutions and the Morality of Social Media Platforms
What Brands Need to Know This year was the first year I’ve seen conversation…
Does Facebook’s latest privacy scandal matter to users?
Facebook continues to be besieged by privacy issues. In December, it came to light that…
TikTok – what’s in it for brands?
In January, our Chief Services Officer, Blaise Grimes-Viort, gave brands the low-down on TikTok. There’s…
Trusting reviews in the age of #fakenews
Fake reviews have always been an issue, but online forums and internet shopping have created…