Threads went live on 6th July, and – thanks to the hassle-free account creation process (you just confirm which of your Instagram accounts you want to link it to and can copy…
Our Thinking
How Brands Can Support LGBTQIA+ Causes
You’ve probably heard of Greenwashing, but have you heard of Rainbow Washing? According to the…
Shrinkflation Goes Viral: Brands Beware
We’ve spotted an interesting trend on Reddit: people are really starting to notice – and…
Juneteenth Marketing: Celebrate with Integrity
While Juneteenth became recognized as a national holiday in 2021, this day has held an…
Pride Month Marketing: How Brands Can Avoid Rainbow-Washing
This month marks the 53rd anniversary of the first Pride march. June has become a…
Social Media Regulation: What’s Happening and Why It Matters for Brands
It’s been another turbulent month for social media platforms. With Snapchat using artificial intelligence, Twitter…
How To Market To Gen Z : Brands 101
I had the fantastic opportunity of taking part in a panel discussion during The Grocer…
What is Lemon8 & Why You Should Care
Lemon8, the latest app from ByteDance, TikTok’s parent company, has been gaining traction in the…
The Secret to Social Media Success? Creativity
Novelty makes us happy & creative activities enhance our wellbeing according to research on how…
Twitter Update April 2023
You shouldn’t be surprised to hear that there’s yet another round of changes coming to…