All eyes are on Pinterest as it gears up for IPO in June. The price range has been set (between $15 and $17 per share) with a target valuation of £11.3 billion.…
Blog
Adapting your marketing strategy for social media
For a great marketing strategy to work across social media, it needs to be adapted…
It’s time to rethink how we view women in the workplace
To encourage women into senior roles (and to keep them there), we need to rethink…
Remember your employees in a crisis
Your social listening insights have identified the first rumblings on social media of what could…
How do other countries celebrate April Fool’s day?
April Fools’ Day pranks took over social and traditional media yesterday, ranging from brilliant to…
When Facebook went down, how did consumers behave?
What do people do when Facebook goes down? Can we cope without Facebook? When the…
Calls for ‘super regulator’ of social media
Can we still trust social networks to regulate themselves? Social networks use algorithms to promote…
The Role of Platforms and Tools in Global Complex Social Media Campaigns
More than 70 percent of US brands have a presence on social media. But in…
Managing multiple languages in complex social media campaigns
We know from our research into top global brands that managing complex social media campaigns…
How did brands celebrate St Patrick’s Day 2019?
Even though for many of us St. Patrick’s Day is all about drinking Guinness and…