“We want brands to be there when we want them, but not when we don’t. We want them to be funny, and yet serious. We want them to know what we need,…
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International Women’s Day: striving for societal equality for women
A lot has changed for women in the last 100 years. In most countries, we…
International Women’s Day: it’s time to rethink how we view women in the workplace
To encourage women into senior roles (and to keep them there), we need to rethink…
Digital virtual assistants, gender bias, and why it matters
Most digital virtual assistants are female by default (Siri, Alexa, Cortana). According to Amazon, that’s…
Why brands need to beware of gender-based marketing to children
Stereotypes are essential to the way human society functions. They help us navigate the world,…
The perils of gender stereotypes in marketing and advertising
Gillette’s recent ad “The best men can be”, created heated debate on social media and…
Brands are changing how they talk about, and to, women
International Women’s Day 2019 (Friday 8th March) is focused on #BalanceForBetter. It’s asking, how can…
The problem with social media analytics (and how to fix it)
Social media data can give us great insights – how public opinion is forming…
How well you manage a crisis could depend on the time of day it hits
There’s never a good time to manage a crisis. You can guarantee it’s going to…
Social Media Regulation in the US Overshadowed by Politics
This week, Members of Parliament in the UK concluded that Facebook needs to face strict…