In the era of #fakenews, trust is becoming an essential commodity. As consumers, we crave content and communication that help to create a sense of trust and connection with the brands we…
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The Rise of Social Commerce
Brands connecting their bottom lines to social Author: Annabelle Blackburn Social commerce has matured from…
Three ways brands can thrive in the age of fractured attention
A scourge of the modern era is the bombardment of information and stimulus that means…
The importance of evolution in the agency market
This year’s Kingston Smith survey of marketing services companies shows the industry is facing some…
Wunderman Thompson and the challenge of creating a new global company culture
Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency…
What does success look like in a crisis?
PR News’ recent survey on data collection in a crisis highlighted some interesting challenges for…
What makes a Christmas ad go viral?
Much has been written about the anticipation around the big retailers’ Christmas ads; whether we…
Ephemeral messages: the opportunity for brands
Ephemeral messaging is liberating. It’s what Snapchat has built its success on. We don’t need…
Move Over, Black Friday! Thanksgiving Is Gaining Momentum!
On Thanksgiving week in the U.S., millions of Americans participated in the most anticipated sale…
The “content is king” mentality should be dead, but it isn’t
Quite often the marketing industry likes to toss buzzwords around hoping they become the next…