Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
Social Media Strategy
Should brands engage in social activism?
2020 has been a year of intense social activism as people demand long-overdue social changes.…
Our advice on Black Business Month
What is Black Business Month? August is National Black Business Month – a time to…
It’s Time To Review Your Tone Of Voice
Having worked in publishing, community management and social media and now specialising in communications, I’m…
Using a data-driven insights strategy on social media to communicate effectively in uncertain times
If you are a brand looking to find better ways to connect with your consumers…
Be visible. Why 2020 has made silence impossible.
Creativity in the time of Covid: Part 3. Follow these links to see Part 1…
Be honest. Why your next campaign doesn’t have to be perfect
In a world where we cut our own hair, cook fakeaways and turn living rooms…
How brands can use the new Facebook reactions
Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as…
Changing your communications approach during a crisis
Content calendars, creative briefs and advertising budgets are being ripped apart during the coronavirus pandemic…
Social Transformation: Your brand and social media
Most of us will have heard of digital transformation, but what about social transformation? Has…