Over the course of this week, we’ll be sharing our thoughts about the much-debated South by Southwest Festival. Many agencies have scaled down their presence to the event, some even stopped going.…
Social Media Strategy
Please unfollow me on social?
Zuckerberg testifying before a Congressional committee on social media platforms’ responsibility in society back in…
2020 in social media: how can brands get ahead of the game?
The biggest shift for brands’ social media in 2020 is: how to connect with people…
Brands shouldn’t be scared of Halloween
Halloween is a great opportunity to show off your creativity and, ironically, humanise your brand.…
Follow best practice to stay on top of regulations
For the last few years, much of the medical community has seen vaping as an…
Social Community/Customer Management: Agency vs in-House?
If you, like most innovative brands on social media, recognise the strategic imperative of social…
Leave Community Engagement to specialists but with a role for PR
The role and responsibility for Community Management and who is best placed to service it…
Don’t ignore consumers on social media
If you went up to a salesperson in a store and asked them a question,…
Social media: The longevity of our internet selves
With more and more headlines in the US around the consequences of posting on social…
How are social networks and apps monetising their services in 2019?
Instagram recently launched the ability to buy products from a creator’s post – without leaving…