Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted – hit fame last year when a large group of South Korean pop music (Kpop) fans started…
Social Media Strategy
What brands should keep in mind for 2021 social media marketing
These last few weeks, our Strategy team has been looking at the main learnings from…
The US Presidential Election Is Next Week. Here’s How You Should Prepare Your Brand’s Social Media
The US Presidential election is next Tuesday. Media will be dominated by the election, with…
Get ahead of 2021 by adopting an agile strategy and simplifying your life
Have you found yourself needing to change your social media plans lately? 2020 and Covid-19…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect…
Is your brand prepared for this year’s holiday sales spike?
Social commerce cheat sheet: choosing the right channel
Social commerce has seen a big change over the last few months and it can…
Social commerce: what curious marketers can do now
Many of you reached out after reading Director of Strategy Michael Baggs’s recent blog post…
Should a brand get involved in political debate? An analysis of Ben & Jerry’s recent criticism of UK immigration policy.
Communications and Crisis Director Lisa Barnett analyses the overwhelming and unusual response to Ben…
#SaveTheChildren: QAnon and Brands on Social
What Marketers Should Know. Overview: QAnon, a loosely organized network and community of believers who…