“We are very hesitant to admit any mistake on behalf of the company so we will use lots of big and unnecessary words and language to acknowledge we know we messed up…
Social Media Strategy
Adapting your marketing strategy for social media
For a great marketing strategy to work across social media, it needs to be adapted…
The Role of Platforms and Tools in Global Complex Social Media Campaigns
More than 70 percent of US brands have a presence on social media. But in…
Managing multiple languages in complex social media campaigns
We know from our research into top global brands that managing complex social media campaigns…
Why social media storytelling is important for BtoB brands
A good story appeals to our emotions and our sense of empathy. In a world…
How can social networks and apps appeal to Generation Z?
Facebook is testing a new gif and meme sharing app – appropriately named LOL –…
Purpose-driven marketing – a brand putting money where its mouth is
By 2050 there could be more plastic in our oceans than fish. There has been…
Three ways brands can thrive in the age of fractured attention
A scourge of the modern era is the bombardment of information and stimulus that means…
The importance of evolution in the agency market
This year’s Kingston Smith survey of marketing services companies shows the industry is facing some…
What makes a Christmas ad go viral?
Much has been written about the anticipation around the big retailers’ Christmas ads; whether we…