When Meta recently announced it was changing the Facebook app to focus on Reels (forcing people to navigate to the networking page), it became just the latest app to try and cash…
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What’s going on with Instagram?
Instagram has been going through a lot lately. Ever since a petition to “make Instagram Instagram again” went viral, Adam Mosseri and his team have had to deal with backlash from unhappy…
Social media platforms are evolving to refine user experience and self-expression
Social media platforms and apps are always looking for new ways to keep people coming back for more. They know how important it is to keep things fresh and on trend. It’s…
TikTok communities: how can your brand get involved?
Back in March, we looked at how brands were creating (and contributing to) TikTok communities. The influence these TikTok communities can have on sales and mentions across platforms is crazy. Take skin…
How travel brands on TikTok can fly
Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural activities, photographable food – so naturally, many of them are using TikTok to get creative and reach…
LinkedIn makes changes that reward creators and boost engagement on the platform
LinkedIn is doing everything it can to keep people engaged and spending more time on the platform. A slew of new features are designed to attract and reward creators of original content.…
TikTok and Instagram Reels: Differences and Functionality
Have you scrolled through social media lately and wondered, Where am I? Prior to reels, experiences across popular social media platforms were more distinct, but with so many types of videos from…
Entertainment brands on TikTok are thriving
TikTok is perfect for entertainment brands. It’s the ideal platform to share behind the scenes clips, hype upcoming shows or games, have fun with content, and generally show your brand’s personality in…
TikTok keeps brands, creators and viewers coming back for more
TikTok had a busy May as it found more ways to keep users engaged and for brands and creators to get the most out of the platform. Helping brands discover the perfect…
Twitter looks for ways to increase engagement as it discusses a possible buyout
Twitter’s been making headlines recently alongside Elon Musk. Whilst the possible takeover is still up in the air, the platform hasn’t forgotten about its users. New features are still popping up on…
