Have you scrolled through social media lately and wondered, Where am I? Prior to reels, experiences across popular social media platforms were more distinct, but with so many types of videos from…
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Entertainment brands on TikTok are thriving
TikTok is perfect for entertainment brands. It’s the ideal platform to share behind the scenes clips, hype upcoming shows or games, have fun with content, and generally show your brand’s personality in…
TikTok keeps brands, creators and viewers coming back for more
TikTok had a busy May as it found more ways to keep users engaged and for brands and creators to get the most out of the platform. Helping brands discover the perfect…
Twitter looks for ways to increase engagement as it discusses a possible buyout
Twitter’s been making headlines recently alongside Elon Musk. Whilst the possible takeover is still up in the air, the platform hasn’t forgotten about its users. New features are still popping up on…
How can retail brands on TikTok stand out?
Ever heard the phrase “TikTok made me buy it?” From books to fashion and cosmetics, retail brands on TikTok help people find products they want to buy. Whether it’s from an influencer…
Instagram updates: Here’s what you need to know
Instagram’s had a very busy April, giving us new updates for DM’s, Reels and Feed posts. The Instagram updates (which are being rolled out or just in testing phase) could be just…
Has TikTok solved the ROI question on social media?
In the first of a series looking at how brands are using TikTok, Chloe Matthieu Phillips takes a look at how FMCG brands on TikTok are creating lasting connections with consumers. I…
How brands can successfully collaborate with TikTok creators
TikTok is a brilliant platform for word-of-mouth marketing. Creators are its lifeblood. Not just mega-influencers (although they can be powerful creators for brands), but niche creators with smaller followings too. The most…
How brands are creating (and contributing to) TikTok communities
It never ceases to amaze me how in this day and age, at a time of culture silos and cynicism, TikTok has managed to transcend categories like age, gender and location and…
How to stand out on TikTok
Successful brands, regardless of the marketing channel they use, have always been the ones that listen to their audience and tell them the stories they want to hear. Social media is not…
