Social media platforms like audio platform Clubhouse and photo sharing app Dispo made headlines this year for their exclusive, invite-only membership model. Their exclusive nature makes membership into these apps a coveted…
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The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding screen fatigue. Clubhouse’s amazing growth comes to mind, and so does the way in which Twitter and…
What Hidden Instagram Likes Means for Your Brand
In March, Instagram accidentally hid the likes counter for some users due to a bug. This reminded us all of the importance of agility and brought us all to ponder our reliance…
Have you reviewed your Pinterest strategy?
Pinterest is hot property right now. 2020 was an exceptional year for the platform – it gained 100 million active users, the biggest growth the platform has ever seen – as the…
Should you rush to join the Club(house)?
Everyone’s talking about Clubhouse. It already has two million users just one year after it was set up. It has however had some rather large teething problems. It’s exclusivity (Clubhouse is still…
Social commerce cheat sheet: choosing the right channel
Social commerce has seen a big change over the last few months and it can seem complicated to brands when deciding which channel to use. Launching a new product You can prepare…
Should your brand be using TikTok?
TikTok is still hugely popular with GenZ, but a combination of the discovery of several security flaws (which TikTok has always patched when highlighted) and Presidential displeasure, has put the spotlight on…
Your Brand’s Guide to Snapchat Marketing
Get the best Snapchat marketing strategy. Snapchat’s at its best when it innovates. It plays to its strengths when it creates new and exciting ways to communicate. What makes Snapchat…
Should you support the #StopHateForProfit boycott of Facebook?
More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during July as part of the #StopHateForProfit boycott. While Facebook says it is working to improve detection and…
How brands can use the new Facebook reactions
Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as additional ways to show empathy during the COVID-19 pandemic. The ‘care’ icon – a smiley emoji hugging…
