Social commerce has seen a big change over the last few months and it can seem complicated to brands when deciding which channel to use. Launching a new product You can prepare…
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Should your brand be using TikTok?
TikTok is still hugely popular with GenZ, but a combination of the discovery of several security flaws (which TikTok has always patched when highlighted) and Presidential displeasure, has put the spotlight on…
Your Brand’s Guide to Snapchat Marketing
Get the best Snapchat marketing strategy. Snapchat’s at its best when it innovates. It plays to its strengths when it creates new and exciting ways to communicate. What makes Snapchat a great platform…
Should you support the #StopHateForProfit boycott of Facebook?
More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during July as part of the #StopHateForProfit boycott. While Facebook says it is working to improve detection and…
How brands can use the new Facebook reactions
Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as additional ways to show empathy during the COVID-19 pandemic. The ‘care’ icon – a smiley emoji hugging…
Twitter restricts who can reply to your tweets
Twitter has announced it will bring in functionality giving brands the control over who can view and reply to their tweets. This control is much needed to stop the abusive and harassing…
Byte: the new, but familiar network
There’s a new social platform in town, and it feels familiar, byte. It’s an app for short-form, looping videos “and a new community for people who love them,” according to the company’s…
Please unfollow me on social?
Zuckerberg testifying before a Congressional committee on social media platforms’ responsibility in society back in October 2019. Accusations flying left-and-right about deceptive political social media propaganda. Reports of parents dealing with teenagers…
Snapchat in 2020: a continued year of growth?
Snapchat successfully navigated a rough 2018, but 2019 was very successful for the app (largely driven by the launch of a long-overdue revamp of its Android app). After revising up their forecasts,…
The Growth of Snapchat in 2019
“We’re watching a company explode into bits.” Eric Schiffer, CEO, Patriarch Organization The buzz in 2018 was that Snapchat was dying. Its poorly received redesign, and subsequent trashing by Kyle Jenner, was…