If you spend time on LinkedIn, you may have noticed that the platform’s on a drive to make the site more engaging for both individual users and brands. LinkedIn has made some…
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Behind the Paywall: Breaking through to Audiences on Subscription Based Platforms
How do you break through paywalls and get your messaging heard on subscription based platforms? We’ve been discussing the idea of social and content platforms going subscription based for a long time,…
Should your brand be on Twitter Spaces?
Back in May, Twitter allowed people with over 600 followers to host a session on Spaces. Twitter announced Spaces back in December 2020, and since then, the platform has been working on…
Why a niche social network could be right for your next brand campaign
More and more, we’re hearing from brands that want to engage with specific communities outside of the ‘traditional’ social networks (Facebook, Twitter, Instagram). From Reddit and Discord, to communities such as Houzz,…
Should your brand be using Reddit?
Reddit has made the news recently as it is yet again generating controversy, claiming it is “a place for open discussion and authentic discussion and debate” and resisting attempts to clean up…
The Rise of Exclusive Social Media Networks
Social media platforms like audio platform Clubhouse and photo sharing app Dispo made headlines this year for their exclusive, invite-only membership model. Their exclusive nature makes membership into these apps a coveted…
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding screen fatigue. Clubhouse’s amazing growth comes to mind, and so does the way in which Twitter and…
What Hidden Instagram Likes Means for Your Brand
In March, Instagram accidentally hid the likes counter for some users due to a bug. This reminded us all of the importance of agility and brought us all to ponder our reliance…
Have you reviewed your Pinterest strategy?
Pinterest is hot property right now. 2020 was an exceptional year for the platform – it gained 100 million active users, the biggest growth the platform has ever seen – as the…
Should you rush to join the Club(house)?
Everyone’s talking about Clubhouse. It already has two million users just one year after it was set up. It has however had some rather large teething problems. It’s exclusivity (Clubhouse is still…
