Back in 2020, we did quite a bit of research into how alcohol brands were coping with the pandemic (see our guide ‘Managing a global crisis for alcohol brands’) and in our…
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Three industry leaders join from Meta and The&Partnership to superpower delivery
The Social Element today announces three senior hires to bolster the agency’s creative, strategic and client servicing strength. Manu Gambagorte joins as Director of Strategy and Insights, Shahnaz Ahmed as Director of…
Fight the Social Fright: Our top 8 barrier-breaking tips for brands who want social success
It’s no secret that a strong social strategy yields results. According to findings from PayPal’s eCommerce Index, 44% of UK consumers have utilised social platforms for making purchases, and 18% of them…