Straight from our social experts across the world, here are the top things you need to know about recent changes to the social platforms: TikTok 🛍 TikTok launched automatic product identification as…
Social Media Insights
What the Q4 2023 Social Platforms Earnings means for your brand
Each quarter, all publicly traded companies in the US are required to give an update…
Unveiling the Social Media Landscape of 2024: Trends, Platforms, and Influencer dynamics
2024 promises to be a dynamic year marked by the rise of emerging platforms, the…
Social Media Marketing Updates: Navigating Recent Changes Across Platforms
June was another busy month for social media platforms. We’ve seen the usual tweaks to…
Shrinkflation Goes Viral: Brands Beware
We’ve spotted an interesting trend on Reddit: people are really starting to notice – and…
Emojis: What you need to know before you hit send
Does your brand use emojis? You might question whether it’s even necessary for your brand…
It can take bravery to adopt a customer-first strategy – and it starts with listening
Our Chief People Officer Wendy and I recently had a really interesting chat with Experian’s…
2020 holidays and the 3 Es of brand-consumer relationship
It is clear the brand to consumer relationship has changed this year. The holiday period…
Sweet snacks buying habits across generations
Different generations have different interests when it comes to snacks, but not all brands use…
Should a brand get involved in political debate? An analysis of Ben & Jerry’s recent criticism of UK immigration policy.
Communications and Crisis Director Lisa Barnett analyses the overwhelming and unusual response to Ben…