Does your brand use emojis? You might question whether it’s even necessary for your brand to use them. What if we told you that emoji usage on Twitter alone went up 7.1%…
Social Media Insights
It can take bravery to adopt a customer-first strategy – and it starts with listening
Our Chief People Officer Wendy and I recently had a really interesting chat with Experian’s…
2020 holidays and the 3 Es of brand-consumer relationship
It is clear the brand to consumer relationship has changed this year. The holiday period…
Sweet snacks buying habits across generations
Different generations have different interests when it comes to snacks, but not all brands use…
Should a brand get involved in political debate? An analysis of Ben & Jerry’s recent criticism of UK immigration policy.
Communications and Crisis Director Lisa Barnett analyses the overwhelming and unusual response to Ben and…
How is social shopping changing in 2020?
There’s a lot of buzz around social shopping right now. Consumers are becoming more comfortable…
Should brands engage in social activism?
2020 has been a year of intense social activism as people demand long-overdue social changes.…
What can we expect from the gaming industry in 2020?
With the next generation Sony and Microsoft game consoles releasing this year, and pre-orders expected…
It’s Time To Review Your Tone Of Voice
Having worked in publishing, community management and social media and now specialising in communications, I’m…
Using a data-driven insights strategy on social media to communicate effectively in uncertain times
If you are a brand looking to find better ways to connect with your consumers…
