It is clear the brand to consumer relationship has changed this year. The holiday period is usually a time of joy, charity, family, and comfort. With all the curveballs that 2020 has…
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Sweet snacks buying habits across generations
Different generations have different interests when it comes to snacks, but not all brands use this insight to their advantage. When looking into age and lifestyle decisions in the United States, the…
Should a brand get involved in political debate? An analysis of Ben & Jerry’s recent criticism of UK immigration policy.
Communications and Crisis Director Lisa Barnett analyses the overwhelming and unusual response to Ben and Jerry’s recent criticism of UK immigration policy. When you think of brands that are outspoken and not…
How is social shopping changing in 2020?
There’s a lot of buzz around social shopping right now. Consumers are becoming more comfortable with the idea of shopping on social media. They’re searching for alternative ways to shop for what…
Should brands engage in social activism?
2020 has been a year of intense social activism as people demand long-overdue social changes. The last thing brands want is to be accused of exploiting important issues for material gain or…
What can we expect from the gaming industry in 2020?
With the next generation Sony and Microsoft game consoles releasing this year, and pre-orders expected to begin imminently, we delved into upcoming trends and changes in consumer behaviour. Releases follow very similar…
It’s Time To Review Your Tone Of Voice
Having worked in publishing, community management and social media and now specialising in communications, I’m well versed in nailing the correct tone voice to convey your message to your audience. Over the…
Using a data-driven insights strategy on social media to communicate effectively in uncertain times
If you are a brand looking to find better ways to connect with your consumers in the face of the pandemic, you may want to take a close look at your data…
Four ways the pandemic has changed retail habits
The pandemic has had several effects on the retail industry and its customers. It’s forced retailers to bring forward digital transformation plans as they try to meet the surge in demand for…
Deepfakes or satire? It’s not worth the risk either way.
Mike Bloomberg’s 2020 presidential campaign posted a video clip of a recent Democratic candidate debate. It showed him saying that he was the only candidate on the stage to have started a…
