2024 promises to be a dynamic year marked by the rise of emerging platforms, the evolution of content consumption, transformative trends in video content, and the continued sway of influencer marketing. Let’s…
Social Media Insights
Platform round-up: Reddit’s user revolt, LinkedIn’s AI and more
June was another busy month for social media platforms. We’ve seen the usual tweaks to…
Shrinkflation Goes Viral: Brands Beware
We’ve spotted an interesting trend on Reddit: people are really starting to notice – and…
Emojis: What you need to know before you hit send
Does your brand use emojis? You might question whether it’s even necessary for your brand…
It can take bravery to adopt a customer-first strategy – and it starts with listening
Our Chief People Officer Wendy and I recently had a really interesting chat with Experian’s…
2020 holidays and the 3 Es of brand-consumer relationship
It is clear the brand to consumer relationship has changed this year. The holiday period…
Sweet snacks buying habits across generations
Different generations have different interests when it comes to snacks, but not all brands use…
Should a brand get involved in political debate? An analysis of Ben & Jerry’s recent criticism of UK immigration policy.
Communications and Crisis Director Lisa Barnett analyses the overwhelming and unusual response to Ben…
How is social shopping changing in 2020?
There’s a lot of buzz around social shopping right now. Consumers are becoming more comfortable…
Should brands engage in social activism?
2020 has been a year of intense social activism as people demand long-overdue social changes.…