Priti Patel sparked a heated debate when she criticised a UK police force for advertising for a full-time permanent social media officer, calling it an ‘unnecessary job’. In my view, this shows…
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How do kids’ social media habits change during the summer holidays?
A recent poll of UK parents found that 32% were worried that their teens would…
Uber seems to think social scoring is the way of the future
Are we moving closer to adopting a social score system like China’s? It’s not as…
Social media: The longevity of our internet selves
With more and more headlines in the US around the consequences of posting on social…
How much do we really understand about data?
We all like to feel in control of our data, know where it’s being shared,…
Less talk, more listen
We’ve seen it all before. Brands have thrown everything at their marketing initiatives in the…
The Breakfast Cereal Experiment: Your Brand on Social Media
This week, the topic of breakfast cereal kept popping up in my newsfeed. Particularly, breakfast…
Diversity and the importance of who we are
Back in May, I spoke at Tate Modern as part of the “Who Are We?”…
How far do brands go to champion the LGBTQ+ community?
My 4th July ended with a super interesting session about LGBTQ+ inclusive advertising. Pride AM’s…
Tiktok and child safety
Keeping our children safe online is one of the hardest things to do. It’s something…