Fake reviews have always been an issue, but online forums and internet shopping have created an environment where a review can be seen and shared around the world and can make or…
Social Media Insights
Social media engagement over the holidays: how did retailers fare?
Christmas 2019 was widely expected to be tough for UK retailers, with sales in November…
Three ways brands can thrive in the age of fractured attention
A scourge of the modern era is the bombardment of information and stimulus that means…
Key takeaways from the Spark social media conference
I was lucky enough to be in Copenhagen on 14th November for the recent Spark…
Artificial Intelligence will take your job! (Or will it?)
New research from McKinsey shows that artificial intelligence is going to increase productivity ‘significantly’, adding…
Social insights into the mega-million lottery frenzy
This article is written by our Insights Analyst Lauren Bordelon with research done by our Social…
Post-Kavanaugh Maelstrom, What Are The Social Media Learnings?
A tad too much ink has been spilled already about the recent US Supreme Court…
Brands Take A Stand in New Study
Do not discount the power of your brand and its belief system. That’s the key…
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it…
Who Hears Yanny vs Laurel on Social Media?
Yanny vs Laurel – whose side are you on? The Social Element’s Insights team were…