Interactive storytelling is nothing new, but with the launch of Bandersnatch on Netflix, it seems the world has a renewed interest in content they can shape and direct. This form of interactive…
Blog
The 10-year challenge: what’s changed on social in the last 10 years?
Everyone’s doing the 10-year challenge on Facebook. Despite cynicism from some quarters (is Facebook doing…
Purpose-driven marketing – a brand putting money where its mouth is
By 2050 there could be more plastic in our oceans than fish. There has been…
New Year's Resolutions and the Morality of Social Media Platforms
What Brands Need to Know This year was the first year I’ve seen conversation…
Trusting reviews in the age of #fakenews
Fake reviews have always been an issue, but online forums and internet shopping have created…
Social media engagement over the holidays: how did retailers fare?
Christmas 2019 was widely expected to be tough for UK retailers, with sales in November…
Social media platforms in 2018: a year of conflict and questions
In 2018, the major social media platforms have faced been pulled in two directions. Each…
Five behavioural trends that are shaping social media: what we learned from 2018, and the need-to-know facts for brands planning social media in 2019
Our insights team sifted through data to find the biggest trends from 2018, and how…
2018 in brand communication: the year of purposeful content
The big trend of 2018 has been the obsession with purpose-driven marketing. Social media users…
Three crisis trends in 2018
Author: Lisa Barnett From Elon Musk’s Tesla tweet to Facebook’s data breach, the crises…