What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
What Brands Need to Know This year was the first year I’ve seen conversation and declaration around giving up social media as a new year’s resolution. For the purposes of this opinion, when I mention ‘social media’ I’m generally referring directly to Facebook,...read more
Facebook continues to be besieged by privacy issues. In December, it came to light that more than 150 companies (including Amazon, Netflix and Spotify) could access private message data from Facebook Messenger. While Facebook claims that all data is shared with users’...read more
What is TikTok? TikTok is a viral video sharing app that lets users create a 15-second video of themselves singing, dancing and lip-synching to music. It originated in China, where its owners, ByteDance launched an app called Douyin in Sept 2016. They rebranded it...read more
Fake reviews have always been an issue, but online forums and internet shopping have created an environment where a review can be seen and shared around the world and can make or break a business. Now, in the age of #fakenews, consumers are more aware of the issue...read more
Christmas 2019 was widely expected to be tough for UK retailers, with sales in November down, and heavy discounting being used to boost sales in the run-up to the holiday season. But there is some hope as retailers start this week to report their Christmas figures....read more
In 2018, the major social media platforms have faced been pulled in two directions. Each platform wants - and needs to - innovate, however, they’ve also faced major structural and ethical issues that they can’t ignore. In some cases, innovation in services has needed...read more
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