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Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.

Should your brand be on TikTok?

Should your brand be on TikTok?

What is TikTok? TikTok is a viral video sharing app that lets users create a 15-second video of themselves singing, dancing and lip-synching to music.   It originated in China, where its owners, ByteDance launched an app called Douyin in Sept 2016. They rebranded it...

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Trusting reviews in the age of #fakenews

Trusting reviews in the age of #fakenews

Fake reviews have always been an issue, but online forums and internet shopping have created an environment where a review can be seen and shared around the world and can make or break a business. Now, in the age of #fakenews, consumers are more aware of the issue...

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