What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
February 7 is Safer Internet Day - a global event aimed at promoting “safe, responsible and positive use of digital technology for children and young people.” Helping ensure the internet is a safe place for brands and their customers is one of our founding principles...read more
Ahhh yes, the classic story of an already controversial ride-hailing company intertwined with a contentious government, both conspiring to break up a union strike. If only Shakespeare had thought of it… If we learned anything this week, it’s that brands can get caught...read more
Social media has evolved so much since we started as Emoderation in 2002. In the early days of Facebook and Twitter, managing social media for brands was more instinctive than data-led and our focus was on innovation and discovery. Today, metrics drive everything we...read more
In depth social media insights backed by our extensive experience and research.
Running a global social media project presents unique challenges and maintaining brand consistency across all of your markets can be difficult without the right approach. In this thought piece we share what we’ve learned managing multinational social media for some of...read more
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