What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
A tad too much ink has been spilled already about the recent US Supreme Court nomination process of Brett Kavanaugh that has captured the thoughts, conversations and passions in the United States and beyond. But now that the confirmation hearings have ended and the...read more
There is much talk about the good and the bad of influencer marketing. Some consider it a key channel to growing both social reach and revenue, others are against using influencers to promote their brands, citing the much-reported issues of fake followers and...read more
When we run crisis simulation training for brands, one of the most common things we’re asked at the beginning of the session is: “At what point is this is a real crisis? When should we activate our crisis management plan?” But first, let’s define what constitutes a...read more
From its emergence in the mid 2000s, Social Media established itself quickly as a vital conduit for communication, whether factual or fantasy. Sharing is done instinctively by most, rapidly propagating information without much thoughts on checking its veracity. In...read more
Do not discount the power of your brand and its belief system. That’s the key message in a comprehensive study on how consumers perceive, react to and believe in brands, released this week. As consumers continue to increase their personal embrace of political and...read more
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it was considering renaming ‘Salad Cream’, a condiment that is a staple of food cupboards across the UK. For the first time in its 104-year history, Heinz Salad Cream would become...read more
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