What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
Social media has evolved so much since we started as Emoderation in 2002. In the early days of Facebook and Twitter, managing social media for brands was more instinctive than data-led and our focus was on innovation and discovery. Today, metrics drive everything we...read more
What is transcreation? How can brands use it to enhance their work? Transcreation is far more than translation, and different to localisation. It’s not just about converting content to make it authentic and reflective of local markets, but about creating concepts and...read more
Crises that happen to pharmaceutical companies tend to involve serious - or the potential for serious - health issues. These crises can’t be resolved by simply saying the right thing on social media, pharma brands need to focus on continued transparency, education and...read more
In depth social media insights backed by our extensive experience and research.
Running a global social media project presents unique challenges and maintaining brand consistency across all of your markets can be difficult without the right approach. In this thought piece we share what we’ve learned managing multinational social media for some of...read more
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