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Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.

Inside The Mind Of . . . Tamara Littleton

Inside The Mind Of . . . Tamara Littleton

Tamara Littleton gave an in-depth, fun, and insightful interview with B2B News Network. As the founder and CEO of The Social Element, Tamara opens up about her journey from the beginning, sharing some of the lessons she has learned along the way. She freely talks...

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The ‘Unconscious’ Challenge Of Gender Diversity

The ‘Unconscious’ Challenge Of Gender Diversity

Our Chief People Officer, Wendy Christie, comments in an article in MediaPost about the issue of gender equality within the advertising world. While agencies continue to make important advances toward gender equality, there is an emerging yet unfortunate side effect:...

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6 key components of successful UGC campaigns

6 key components of successful UGC campaigns

User-generated content (UGC) campaigns need extensive thought and planning to protect the brand’s reputation while providing a fun, creative and rewarding experience for fans. There’s no shortage of brands that have experienced the speed with which UGC campaign can be...

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In depth social media insights backed by our extensive experience and research.

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