The Social Element Blog | Social Media Insights, Advertising & More

Our Thinking

Brands are speaking to consumers everywhere, 24/7

We’re curious geeks who like to explore and share. This is where we investigate and discuss how brands should, will and could use technology to connect with people.



Update from Cannes 2019

I landed on Monday evening in Cannes, ready to meet clients and industry colleagues, to be inspired, and to learn.   Cannes is really all about celebrating creativity, and as we’re ramping…

White Papers



Preparing your team for a social media crisis

This whitepaper is designed to help you prepare for a crisis as it breaks and unfolds on social media, and encourages you to give social media a seat at the crisis planning table.


Simplifying Complex Social Media for Global Brands

If you’re a global business working across multiple markets and languages, or running multiple brands and products, the chances are your social media landscape is going to look, at best, complicated. Our whitepaper will help you solve this.


Social Media and Customer Service

Social Media and Customer Service What is the relationship between social media and customer service? Social media is blurring the lines between social media marketing and customer service. Customers are asking product…

Managing Social Media at Scale

Managing Social Media at Scale What does social media at scale mean for brands? Social media is now a vital part of the marketing and communications mix for consumer-facing brands: critical to…

Social Media Engagement for Financial Organisations

Social Media Engagement for Financial Organisations Managing social media engagements for financial organisations? This guide explores the opportunities for banks within social media, looks at what some of the big names are…