What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
This week, Members of Parliament in the UK concluded that Facebook needs to face strict regulation in light of its failure to address data protection, fake news, and foreign interference on its site in a satisfactory manner. You can read our CEO’s take on this here,...read more
It’s 2019 and we’re still talking about age-gating. Last week, Tinder and Grindr were in the spotlight after a report from the Sunday Times showed children as young as eight were listed on dating apps, and detectives have investigated more than 30 incidents of child...read more
A good story appeals to our emotions and our sense of empathy. In a world where there’s a huge amount of social content, if a brand doesn’t make someone stop what they are doing and elicit a response, they won’t be heard. The true test of storytelling is how you feel...read more
If there’s one thing anyone should know about gamers, it’s that they’re often passionate fans, and that enthusiasm can quickly turn into abject disappointment, disapproval and outright rage if they feel that someone, somewhere has screwed up their favourite games...read more
As you’ve heard me say before, it’s both brilliant and disturbing that Facebook knows when you’re in a relationship before you announce it publicly. This ability to understand, and even predict, behaviour and emotions can be alarming, but it can also be really helpful...read more
Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so. The NHS’s national medical director is calling for social networks to ban celebrities from posting “irresponsible and unsafe” endorsements. It’s become...read more
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