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Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.

Valentine’s Day Content: Make It Emotional

Valentine’s Day Content: Make It Emotional

Content filled with emotion is typically shared more often than any other type of content and has the best chance at going viral. According to a study by the University of Indiana, there are six primary emotions that humans have including: Surprise, Joy, Sadness,...

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Five Trends for Social Customer Service in 2018

Five Trends for Social Customer Service in 2018

2017 was an important year for social media customer service for brands. We learned many things both from success stories to failures. There were also some innovations that changed the face of social customer service. AI and chatbots made significant strides in 2017....

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In depth social media insights backed by our extensive experience and research.

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