What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
Facebook recently announced a change to their News Feed algorithm, whereby posts from family and friends are prioritised over public (i.e. paid advertising) content. Adweek had reached out to our Chief Services Officer, Blaise Grimes-Viort, to share his insights and...read more
Tamara Littleton gave an in-depth, fun, and insightful interview with B2B News Network. As the founder and CEO of The Social Element, Tamara opens up about her journey from the beginning, sharing some of the lessons she has learned along the way. She freely talks...read more
Our Chief People Officer, Wendy Christie, comments in an article in MediaPost about the issue of gender equality within the advertising world. While agencies continue to make important advances toward gender equality, there is an emerging yet unfortunate side effect:...read more
User-generated content (UGC) campaigns need extensive thought and planning to protect the brand’s reputation while providing a fun, creative and rewarding experience for fans. There’s no shortage of brands that have experienced the speed with which UGC campaign can be...read more
“We’re going to make advertising more transparent, and not just for political ads. Starting next month, people will be able to click “View Ads” on a Page and view ads a Page is running on Facebook, Instagram and Messenger — whether or not the person viewing is in the...read more
Blaise Grimes-Viort, our Chief Services Officer, has an interesting piece up on Campaign US. In the wake of the bombshell testimony given in the Senate Judiciary Subcommittee on Crime and Terrorism, 'Why Facebook should consider Google's company mantra' suggests that...read more
In depth social media insights backed by our extensive experience and research.
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