What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
“We’re going to make advertising more transparent, and not just for political ads. Starting next month, people will be able to click “View Ads” on a Page and view ads a Page is running on Facebook, Instagram and Messenger — whether or not the person viewing is in the...read more
A question which many clients asked this summer was, “How should my brand behave on social on 9/11?”. We discussed and debated. The conversations were patriotic, philosophical and often emotional. But then we realized that we’re all marketers. “What do real people...read more
We’ve submitted four amazing proposals to be part of the 2018 SXSW conference. Help us out by voting for them.read more
We’re in the age of the always-connected customer. For brands, there’s big benefits to be gained from being set up to engage your audience when they’re online, not just in business hours.read more
As part of its fight against fake news and spam, Facebook has removed the ability for Pages to modify link previews. However, it’s causing problems for brand Pages posting legitimate content. How can brands work around it?read more
Elizabeth Koenig, Account Manager at The Social Element, writes on The Drum about how important social science is when assessing the potential impact of a media campaign.read more
In depth social media insights backed by our extensive experience and research.
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