What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
This year’s Kingston Smith survey of marketing services companies shows the industry is facing some interesting challenges. Brexit, brands taking some marketing in-house, controlling overheads, the pace of change and access to great talent were just some of the...read more
Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency Wunderman to create Wunderman Thompson This is big news because of how revolutionary JWT has been in the past. It invented the modern creative department model. It...read more
PR News’ recent survey on data collection in a crisis highlighted some interesting challenges for everyone involved in crisis communications and issues/crisis management. The big question for me, was: what does success look like in a crisis? When we advise companies...read more
Much has been written about the anticipation around the big retailers’ Christmas ads; whether we love or hate them, a brilliant one can set the nation on fire. But what is it that actually makes a Christmas ad go viral? Why we share content To understand this, it’s...read more
Ephemeral messaging is liberating. It’s what Snapchat has built its success on. We don’t need to over-think what we send; we can just go ahead and express whatever we feel in the moment. Ephemeral messages have a tinge of urgency about them. They’re exciting. You...read more
On Thanksgiving week in the U.S., millions of Americans participated in the most anticipated sale of the year: Thanksgiving Day. And this year more people than ever shopped online rather than in stores. Even Thanksgiving Day itself is becoming the fastest-growing...read more
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