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Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.

When is a crisis not a crisis?

When is a crisis not a crisis?

When we run crisis simulation training for brands, one of the most common things we’re asked at the beginning of the session is: “At what point is this is a real crisis? When should we activate our crisis management plan?” But first, let’s define what constitutes a...

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Brands Take A Stand in New Study

Brands Take A Stand in New Study

Do not discount the power of your brand and its belief system. That’s the key message in a comprehensive study on how consumers perceive, react to and believe in brands, released this week. As consumers continue to increase their personal embrace of political and...

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