What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
If there’s one thing anyone should know about gamers, it’s that they’re often passionate fans, and that enthusiasm can quickly turn into abject disappointment, disapproval and outright rage if they feel that someone, somewhere has screwed up their favourite games...read more
As you’ve heard me say before, it’s both brilliant and disturbing that Facebook knows when you’re in a relationship before you announce it publicly. This ability to understand, and even predict, behaviour and emotions can be alarming, but it can also be really helpful...read more
Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so. The NHS’s national medical director is calling for social networks to ban celebrities from posting “irresponsible and unsafe” endorsements. It’s become...read more
You walk in to Nike Town almost anywhere in the world and you’ve entered one of the most ethnically diverse environments you can ever find in a retail store. As we have said before, Nike is a brand with a clear purpose that it is prepared to make sacrifices for. It...read more
If we don’t want to give our data to social networks, is it time they considered a different revenue model? The popular saying is that if you’re not the customer, you’re the product. We know the drill: in exchange for our free use of its platform, a social network...read more
Collaboration tool, Slack, recently changed its logo from a hashtag-like design, to...well there have been many colorful descriptions of what the new logo looks like. https://twitter.com/HeyHeyESJ/status/1085613709286764544 You may think that the logo of something...read more
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