What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
While some people believe that paying to access social networks is the future of social media, others take the opposite view. Imagine if the networks paid their users. Would it be viable in the long-term? Steemit is a social media site (launched in March 2016 ) that...read more
By 2050 there could be more plastic in our oceans than fish. There has been an extraordinary rise in consumer awareness of the plastic problem we face. Programmes like Blue Planet, and initiatives from campaign groups such as Greenpeace, Plastic Oceans and the Marine...read more
Would you pay for a social media account? Vero thinks so. Founded in 2015 by Ayman Hariri (the billionaire son of the former Prime Minister of Lebanon), Vero had a quiet few years, followed by a turbulent 2018. Vero is an app that takes inspiration from various social...read more
What Brands Need to Know This year was the first year I’ve seen conversation and declaration around giving up social media as a new year’s resolution. For the purposes of this opinion, when I mention ‘social media’ I’m generally referring directly to Facebook,...read more
Facebook continues to be besieged by privacy issues. In December, it came to light that more than 150 companies (including Amazon, Netflix and Spotify) could access private message data from Facebook Messenger. While Facebook claims that all data is shared with users’...read more
What is TikTok? TikTok is a viral video sharing app that lets users create a 15-second video of themselves singing, dancing and lip-synching to music. It originated in China, where its owners, ByteDance launched an app called Douyin in Sept 2016. They rebranded it...read more
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