Our Blog

Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.

Why do People Become Trolls Online?

Why do People Become Trolls Online?

Why do people become trolls online? It’s an area that I’ve spoken about at TEDx, including my own experience at the hands of trolls, and one that fascinates me. Part of what we do is to consult brands on how to deal with difficult issues and situations on social...

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Help Us Get to SXSW 2019

Help Us Get to SXSW 2019

  You can not find bigger fans of SXSW than the Social Element team and it is no different for the upcoming SXSW 2019. For the last few years, we’ve sent a team over to Austin to take part, absorb amazing ideas and then maybe sample the some of the best tacos in...

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Why Brands Can Ignore Telegram — for Now | Adweek

Why Brands Can Ignore Telegram — for Now | Adweek

In a piece on Adweek, our social media analyst, David Woods-Holder, covered the reasons why brands do not need to be concerned about Telegram. At least for now. With over 200 million subscribers, Telegram is the encrypted messaging app that is receiving all the...

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A First View of Cannes Lions

A First View of Cannes Lions

This was my first year at Cannes Lions. The Social Element is more involved than ever in the creative side of marketing, and our clients and agency partners are among those winning the biggest awards in the creative industries. It’s important to me that we are there...

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