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Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.

What does success look like in a crisis?

What does success look like in a crisis?

PR News’ recent survey on data collection in a crisis highlighted some interesting challenges for everyone involved in crisis communications and issues/crisis management. The big question for me, was: what does success look like in a crisis? When we advise companies...

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What makes a Christmas ad go viral?

What makes a Christmas ad go viral?

Much has been written about the anticipation around the big retailers’ Christmas ads; whether we love or hate them, a brilliant one can set the nation on fire. But what is it that actually makes a Christmas ad go viral?   Why we share content To understand this, it’s...

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