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Move Over Gen Z, It’s Time for Gen Alpha

Move Over Gen Z, It’s Time for Gen Alpha

There is a constant barrage of coverage on Gen Z (aka younger millennials). But there is a new generation that brands and marketers should be taking notice of: Gen Alpha. Coined by Mark McCrindle, a generational researcher and consultant, Gen Alpha are youngsters who...

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Analysis of the racist incident on Ryanair

Analysis of the racist incident on Ryanair

Being able to articulate an empathetic response within an appropriate time frame is key to managing a brand reputation crisis. However, Ryanair’s recent handling of a racist incident displays a complete lack of understanding of the situation, as well as its inability...

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