What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
New research from McKinsey shows that artificial intelligence is going to increase productivity ‘significantly’, adding $13 trillion to total output by 2030, and boosting GDP by 1.2% per year. McKinsey likens this to the impact of steam power in the 1800s, industrial...read more
Forget legislation. We need better education around technology, data, and social media platforms Governments around the world are discussing whether and how to bring social media platforms under new legislation. As social media’s impact is discussed in connection with...read more
There is a constant barrage of coverage on Gen Z (aka younger millennials). But there is a new generation that brands and marketers should be taking notice of: Gen Alpha. Coined by Mark McCrindle, a generational researcher and consultant, Gen Alpha are youngsters who...read more
There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand (or person for that matter) on social faces the challenge of getting the attention of people who crave honesty, transparency, and “real” interaction on platforms that are...read more
Being able to articulate an empathetic response within an appropriate time frame is key to managing a brand reputation crisis. However, Ryanair’s recent handling of a racist incident displays a complete lack of understanding of the situation, as well as its inability...read more
The video game industry sits near the top of the consumer entertainment world. Figures suggest that in 2013 video game revenue was double that of the film industry. The sector is constantly evolving to offer players new experiences and features. We analysed what...read more
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