What We Think
Our latest thoughts on all elements of social media and how to make it amazing – including content, strategy, engagement and more.
It’s that time of year again. Candy hearts filled with chocolate, the cost of roses going through the roof, single people dreading the onslaught of heart emojis on their news feeds, and companies trying to navigate the social media waters of how to promote content...read more
Elizabeth Koenig, one of our US-based Account Managers, has a great piece up on The Marketing Insider. 'Focus On Empathy, Rapport, Experiences; Everything Else Is Worthless' draws on her personal experience with brands and customer engagement. Customers actively seek...read more
Content filled with emotion is typically shared more often than any other type of content and has the best chance at going viral. According to a study by the University of Indiana, there are six primary emotions that humans have including: Surprise, Joy, Sadness,...read more
2017 was an important year for social media customer service for brands. We learned many things both from success stories to failures. There were also some innovations that changed the face of social customer service. AI and chatbots made significant strides in 2017....read more
A new month is here and with it, the social platform update we’ve all been waiting for: Instagram scheduling! Effectively immediately, Instagram is enabling content scheduling and publishing through its partners. These changes build on last year’s transition to the...read more
The monthly active user count is an important statistic to use when identifying the most active social media sites. Along with being used to help determine value, it’s a key performance indicator that helps determine the general popularity of a given network....read more
In depth social media insights backed by our extensive experience and research.
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